{"id":116563,"date":"2022-01-11T16:04:34","date_gmt":"2022-01-11T19:04:34","guid":{"rendered":"https:\/\/barcainnovationhub.com\/?p=116563"},"modified":"2022-01-11T16:04:35","modified_gmt":"2022-01-11T19:04:35","slug":"arquitectura-per-generar-ingressos-als-nous-estadis","status":"publish","type":"post","link":"https:\/\/barcainnovationhub.com\/ca\/arquitectura-per-generar-ingressos-als-nous-estadis\/","title":{"rendered":"Arquitectura per generar ingressos als nous estadis"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Fins l&#8217;arribada d&#8217;internet i el fenomen de la viralitzaci\u00f3 n\u2019hi havia prou amb que un estadi ic\u00f2nic gener\u00e9s una foto atractiva. Aquesta imatge habitualment coincidia amb la seva fa\u00e7ana exterior. Avui en dia, en canvi, la nova arquitectura dels estadis busca lluitar per la seva visibilitat afegint detalls que, a m\u00e9s de complir amb la seva funci\u00f3 principal, puguin impactar als canals online.<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[224,31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Els estadis s&#039;estan convertint en actius per generar beneficis. 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l&#8217;arribada d&#8217;internet i el fenomen de la viralitzaci\u00f3 n\u2019hi havia prou amb que un estadi ic\u00f2nic gener\u00e9s una foto atractiva. Aquesta imatge habitualment coincidia amb la seva fa\u00e7ana exterior. Avui en dia, en canvi, la nova arquitectura dels estadis busca lluitar per la seva visibilitat afegint detalls que, a m\u00e9s de complir amb la seva funci\u00f3 principal, puguin impactar als canals online.<\/strong><\/p>\n<h2><strong>Sostres retr\u00e0ctils<\/strong><\/h2>\n<p><strong>Que el sostre es mogui, s\u2019obri, o es desplaci \u00e9s una de les incorporacions m\u00e9s costoses a un estadi. A m\u00e9s de la construcci\u00f3 de la pr\u00f2pia coberta i les seves necessitats d&#8217;enginyeria, el cost energ\u00e8tic de moure-la sol ser molt elevat. Aix\u00ed \u00e9s a un dels casos m\u00e9s paradigm\u00e0tics, el Mercedes Benz d&#8217;Atlanta. El seu sostre s&#8217;obre com el diafragma de l&#8217;objectiu d&#8217;una c\u00e0mera fotogr\u00e0fica. Abans de comen\u00e7ar a ser constru\u00eft, el disseny 3D on es mostrava el projecte original es va fer viral a YouTube, generant un gran impacte per a la marca. Conjuntament amb altres caracter\u00edstiques positives de l&#8217;estadi, ha aconseguit que la seva amortitzaci\u00f3 es redu\u00eds dels sis anys previstos a nom\u00e9s tres, i aix\u00f2 gr\u00e0cies als alts ingressos generats pel seu gran atractiu.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Mercedes-Benz Stadium\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/anUhGgUaar4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>Seq\u00fc\u00e8ncia d&#8217;obertura i tancament del Mercedes Benz Stadium.<\/strong><\/p>\n<h3><strong>El n\u00famero de portes<\/strong><\/h3>\n<p><strong>A la majoria dels nous estadis americans hi ha molt poques portes d&#8217;acc\u00e9s. Una gran difer\u00e8ncia respecte els estadis m\u00e9s antics i radicalment oposada al que \u00e9s habitual als europeus. Se\u2019n fan menys, per\u00f2 molt m\u00e9s \u00e0mplies. Aconseguint que tot el recorregut dels aficionats des de la porta fins la seva localitat es faci pels anells interiors de l&#8217;estadi en lloc de per l&#8217;exterior. En aquest recorregut es creuen amb totes les concessions, aconseguint que passin davant d&#8217;elles entre quinze i vint mil assistents. Aix\u00f2 incrementa les seves vendes i permet a l&#8217;estadi vendre els seus espais a preus molt m\u00e9s elevats. El T-Mobile de Las Vegas i el Barclays Center de Brooklyn s\u00f3n els millors exemples d&#8217;aquesta mena d&#8217;acc\u00e9s.<\/strong><\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":116543,"id":116543,"title":"IMG1","filename":"b492a1d6-img1.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/b492a1d6-img1.png","link":"https:\/\/barcainnovationhub.com\/ca\/arquitectura-per-generar-ingressos-als-nous-estadis\/img1-23-2\/","alt":"","author":"36","description":"","caption":"","name":"img1-23-2","status":"inherit","uploaded_to":116563,"date":"2022-01-11 18:34:00","modified":"2022-01-11 19:04:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":640,"height":245,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/b492a1d6-img1.png","thumbnail-width":150,"thumbnail-height":57,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/b492a1d6-img1.png","medium-width":300,"medium-height":115,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/b492a1d6-img1.png","medium_large-width":640,"medium_large-height":245,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/b492a1d6-img1.png","large-width":640,"large-height":245,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/b492a1d6-img1.png","1536x1536-width":640,"1536x1536-height":245,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/b492a1d6-img1.png","2048x2048-width":640,"2048x2048-height":245}},"epigrafe":"En aquesta foto es pot apreciar com totes les portes del Barclays Center constitueixen un \u00fanic acc\u00e9s en la seva fa\u00e7ana principal, cosa que obliga a rec\u00f3rrer l'estadi per l'interior per a arribar a la teva localitat."},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h4><strong>Facilitar la presa d\u2019imatges dels drons<\/strong><\/h4>\n<p><strong>Les preses a\u00e8ries d&#8217;aquests aparells voladors s\u00f3n cada vegada m\u00e9s freq\u00fcents i les cobertes i parts m\u00f2bils s&#8217;utilitzen a vegades per fer-les m\u00e9s espectaculars. El SoFi d\u2019Ingelwood, Calif\u00f2rnia, ha fet el seu sostre transl\u00facid per utilitzar-lo com a pantalla gegant on projectar imatges en moviment per la seva part exterior, pensat per ser vist des de l&#8217;aire. Quelcom semblant ha fet l\u2019Allegiant de Nevada, que en ser un estadi tancat ha aprofitat les seves fa\u00e7anes de cristall per ventilar i facilitar els fluxos d&#8217;aire, convertint tamb\u00e9 les seves parts superiors en espais de projecci\u00f3 mitjan\u00e7ant llums led que durant el partit poden visualitzar els drons des de l\u2019exterior.<\/strong><\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":116549,"id":116549,"title":"IMG2","filename":"3b134918-img2.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/3b134918-img2.png","link":"https:\/\/barcainnovationhub.com\/ca\/arquitectura-per-generar-ingressos-als-nous-estadis\/img2-16-2\/","alt":"","author":"36","description":"","caption":"","name":"img2-16-2","status":"inherit","uploaded_to":116563,"date":"2022-01-11 18:34:02","modified":"2022-01-11 19:04:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":642,"height":361,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/3b134918-img2.png","thumbnail-width":150,"thumbnail-height":84,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/3b134918-img2.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/3b134918-img2.png","medium_large-width":642,"medium_large-height":361,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/3b134918-img2.png","large-width":642,"large-height":361,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/3b134918-img2.png","1536x1536-width":642,"1536x1536-height":361,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/3b134918-img2.png","2048x2048-width":642,"2048x2048-height":361}},"epigrafe":"Vista a\u00e8ria del SoFi Stadium amb un exemple d'imatge al seu sostre. "},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h5><strong>Fa\u00e7anes de llum<\/strong><\/h5>\n<p><strong>La forma exterior d&#8217;un estadi continua sent un dels seus atractius m\u00e9s grans. Augmenta la seva visibilitat als canals online i durant els dies de partit i fa m\u00e9s f\u00e0cil aconseguir un bon contracte de <em>naming rights<\/em>. A dia d\u2019avui, el seu aspecte durant el dia \u00e9s tan important com quan es fa fosc. Les possibilitats de les llums leds ho han facilitat, sent el cas m\u00e9s extrem el de l\u2019Allianz Arena de Munic. La seva fa\u00e7ana est\u00e0 formada per 2.874 panells que es poden il\u00b7luminar independentment en color blanc, vermell o blau. Encara que originalment va ser pensat perqu\u00e8 aquestes llums estiguessin en moviment, la policia alemanya va demanar que no es fes per no despistar els conductors d\u2019una autovia propera, perqu\u00e8 podria generar accidents. Per\u00f2 aquesta limitaci\u00f3 no li ha restat atractiu, i, de fet, \u00e9s un referent d&#8217;\u00e8xit per haver recuperat la inversi\u00f3 del club a la seva construcci\u00f3 nou anys abans del que es preveia.<\/strong><\/p>\n<h6><strong>La galeria interior<\/strong><\/h6>\n<p><strong>Els detalls arquitect\u00f2nics solen estar pensats per a esdeveniments d&#8217;esport en viu, per\u00f2 n\u2019hi ha uns altres que han estat ideats per a aquells estadis que necessiten una activitat complement\u00e0ria per ser viables. Als estadis de tipus oci i entreteniment, que lloguen part dels seus espais a botigues, cinemes i restaurants, la galeria interior s\u2019ha convertit en un actiu fonamental, ja que per la seva especial ubicaci\u00f3 resulta \u00fanica i genera m\u00e9s ingressos.<\/strong><\/p>\n<p><strong>L&#8217;estadi Jos\u00e9 Alvalade de Lisboa \u00e9s un exemple perfecte, amb el centre comercial Alval\u00e1xia integrat en tres plantes: la baixa dedicada a la restauraci\u00f3, la intermitja a botigues i la superior a cinemes. Una soluci\u00f3 similar s&#8217;ha utilitzat al Borisov Arena de Bielor\u00fassia, amb un espai p\u00fablic de 3.000 m\u00b2 entre la fa\u00e7ana i les graderies, que serveix com a carrer comercial per circular. Aquesta galeria inclou botigues i bars, per\u00f2 tamb\u00e9 espais vip i sales de premsa.<\/strong><\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":116555,"id":116555,"title":"IMG3","filename":"8babbc76-img3.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/8babbc76-img3.png","link":"https:\/\/barcainnovationhub.com\/ca\/arquitectura-per-generar-ingressos-als-nous-estadis\/img3-13-2\/","alt":"","author":"36","description":"","caption":"","name":"img3-13-2","status":"inherit","uploaded_to":116563,"date":"2022-01-11 18:34:04","modified":"2022-01-11 19:04:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":642,"height":386,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/8babbc76-img3.png","thumbnail-width":150,"thumbnail-height":90,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/8babbc76-img3.png","medium-width":300,"medium-height":180,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/8babbc76-img3.png","medium_large-width":642,"medium_large-height":386,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/8babbc76-img3.png","large-width":642,"large-height":386,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/8babbc76-img3.png","1536x1536-width":642,"1536x1536-height":386,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/01\/8babbc76-img3.png","2048x2048-width":642,"2048x2048-height":386}},"epigrafe":"Aspecte exterior del Borisov Arena, des dels seus forats a la fa\u00e7ana es pot apreciar la galeria interior que funciona com a carrer comercial."},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p><strong>Un dels aprenentatges fonamentals que ens deixa la visita a un estadi des d&#8217;un punt de vista professional \u00e9s que cap de les seves caracter\u00edstiques \u00e9s casual. De fet, com m\u00e9s pensat est\u00e0, m\u00e9s \u00e8xit t\u00e9 com a focus d&#8217;atracci\u00f3 d&#8217;aficionats i model de gesti\u00f3 d&#8217;\u00e8xit del club.<\/strong><\/p>\n"}],"colaboradores":[{"nombre":"Bar\u00e7a Innovation Hub","imagen":false,"descripcion":"","red_social":"","url":""}],"cta_titulo_top":"","cta_boton_top":"","cta_url_top":"","cta_titulo_footer":"","cta_subtitulo_footer":"","cta_boton_footer":"","cta_url_footer":""},"_links":{"self":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/116563"}],"collection":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/comments?post=116563"}],"version-history":[{"count":2,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/116563\/revisions"}],"predecessor-version":[{"id":116565,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/116563\/revisions\/116565"}],"wp:attachment":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/media?parent=116563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/categories?post=116563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/tags?post=116563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}