{"id":118443,"date":"2022-02-07T15:53:10","date_gmt":"2022-02-07T18:53:10","guid":{"rendered":"https:\/\/barcainnovationhub.com\/?p=118443"},"modified":"2022-02-07T16:38:13","modified_gmt":"2022-02-07T19:38:13","slug":"per-que-necessitem-marques-nice","status":"publish","type":"post","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/","title":{"rendered":"Per qu\u00e8 necessitem marques \u00abnice\u00bb"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Queden molt enrere aquelles teories i discussions sobre la \u201cnova normalitat\u201d. Aviat el m\u00f3n far\u00e0 dos anys en pand\u00e8mia, una situaci\u00f3 que ha reconfigurat la nostra manera d&#8217;entendre el m\u00f3n i les nostres vides. Els canvis poden ser molt m\u00e9s profunds del que creiem, i fins i tot alguns pot ser que siguin per a millor. <\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[225,31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"La pand\u00e8mia ha canviat les nostres vides i ha posat el focus en la salut mental. 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nova normalitat<\/strong><\/h2>\n<p>Queden molt enrere aquelles teories i discussions sobre la \u201cnova normalitat\u201d. Aviat el m\u00f3n far\u00e0 dos anys en pand\u00e8mia, una situaci\u00f3 que ha reconfigurat la nostra manera d&#8217;entendre el m\u00f3n i les nostres vides. Els canvis poden ser molt m\u00e9s profunds del que creiem, i fins i tot alguns pot ser que siguin per a millor.<\/p>\n<p>La fatiga emocional que sentim es fa palesa. <a href=\"https:\/\/www.bannerhealth.com\/es\/healthcareblog\/better-me\/pandemic-fatigue-how-to-manage-covid-19-burnout\"><strong>Segons els experts<\/strong><\/a><strong>, gestionar les nostres emocions en una situaci\u00f3 tan prolongada requereix d\u2019ajuda i t\u00e8cniques per a les que ni els <\/strong><a href=\"https:\/\/theconversation.com\/fatiga-por-compasion-la-otra-pandemia-157175\"><strong>professionals m\u00e9s experimentats<\/strong><\/a><strong> estaven preparats.<\/strong><\/p>\n<p>El camp de la psicologia porta anys estudiant els factors clau per a la felicitat, es va establir un acr\u00f2nim en angl\u00e8s anomenat \u00abCAMPER\u00bb (Competence, Autonomy, Meaning, Pleasure, Engagement, and Relationships).<\/p>\n<p>En els \u00faltims 2 anys tots aquests factors s&#8217;han vist lleument o greument afectats en pr\u00e0cticament totes les societats del planeta. <strong>Ens hem adonat que l&#8217;anhelada tornada a la normalitat \u00e9s un cam\u00ed cap a la transformaci\u00f3 de molts aspectes de les nostres vides,<\/strong> com per exemple la nostra percepci\u00f3 d&#8217;una amena\u00e7a global, la nostra noci\u00f3 de la higiene i seguretat, el nostre concepte del treball, de l&#8217;ensenyament, del turisme o fins i tot de l&#8217;\u00fas que fem del transport p\u00fablic.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118364,"id":118364,"title":"IMG1","filename":"ea37ef91-img1.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/img1-28-2\/","alt":"","author":"36","description":"","caption":"","name":"img1-28-2","status":"inherit","uploaded_to":118443,"date":"2022-02-07 18:02:36","modified":"2022-02-07 18:53:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":308,"height":409,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","thumbnail-width":113,"thumbnail-height":150,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","medium-width":226,"medium-height":300,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","medium_large-width":308,"medium_large-height":409,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","large-width":308,"large-height":409,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","1536x1536-width":308,"1536x1536-height":409,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","2048x2048-width":308,"2048x2048-height":409}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h3><strong>Tot anir\u00e0 b\u00e9<\/strong><\/h3>\n<p>Tots aquests factors, sumats a la incertesa, han passat de jugar un paper passiu a un d\u2019actiu a les nostres ments. Hi ha una pregunta evident davant aquest nou escenari emocional, <strong>com haurien de reaccionar les marques?<\/strong> S\u2019haurien d&#8217;humanitzar m\u00e9s? Haurien de reduir la pressi\u00f3 sobre una societat ja esgotada?<\/p>\n<p><strong>Aquests s\u00f3n alguns exemples de marques que han decidit mostrar una cara m\u00e9s humana, lleugera i menys perfeccionista. <\/strong><\/p>\n<p>Oakley va llan\u00e7ar fa un parell d&#8217;anys <a href=\"https:\/\/www.youtube.com\/watch?v=CQjcC2v3tjg\">\u201cIt\u2019s OK\u201d<\/a>, on alleugen les tensions provinents de les expectatives socials.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118370,"id":118370,"title":"IMG2","filename":"c747aa40-img2.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/img2-19-2\/","alt":"","author":"36","description":"","caption":"","name":"img2-19-2","status":"inherit","uploaded_to":118443,"date":"2022-02-07 18:02:38","modified":"2022-02-07 18:53:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":411,"height":220,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","thumbnail-width":150,"thumbnail-height":80,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","medium-width":300,"medium-height":161,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","medium_large-width":411,"medium_large-height":220,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","large-width":411,"large-height":220,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","1536x1536-width":411,"1536x1536-height":220,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","2048x2048-width":411,"2048x2048-height":220}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=ObUNk7pqU10&amp;t=2s&amp;ab_channel=ROXY\">Roxy redefineix<\/a> el terme \u201cmona\u201d o \u201cmaca\u201d que la societat utilitza normalment per definir d&#8217;una forma optimista i accessible una noia.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118376,"id":118376,"title":"IMG3","filename":"bb18c421-img3.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/img3-16-2\/","alt":"","author":"36","description":"","caption":"","name":"img3-16-2","status":"inherit","uploaded_to":118443,"date":"2022-02-07 18:02:40","modified":"2022-02-07 18:53:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":409,"height":231,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","thumbnail-width":150,"thumbnail-height":85,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","medium_large-width":409,"medium_large-height":231,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","large-width":409,"large-height":231,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","1536x1536-width":409,"1536x1536-height":231,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","2048x2048-width":409,"2048x2048-height":231}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>La <a href=\"https:\/\/www.youtube.com\/watch?v=OjIP9EFbcWY\">recent campanya pels atletes paral\u00edmpics<\/a> de T\u00f2quio \u00e9s un exemple d&#8217;humanitzaci\u00f3 d\u2019un col\u00b7lectiu considerat per la majoria \u201csobrehum\u00e0\u201d pel seu esfor\u00e7, dedicaci\u00f3 i determinaci\u00f3.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118382,"id":118382,"title":"IMG4","filename":"0a319016-img4.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/img4-9-2\/","alt":"","author":"36","description":"","caption":"","name":"img4-9-2","status":"inherit","uploaded_to":118443,"date":"2022-02-07 18:02:42","modified":"2022-02-07 18:53:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":427,"height":240,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","thumbnail-width":150,"thumbnail-height":84,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","medium_large-width":427,"medium_large-height":240,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","large-width":427,"large-height":240,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","1536x1536-width":427,"1536x1536-height":240,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","2048x2048-width":427,"2048x2048-height":240}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h4><strong>La principal preocupaci\u00f3 del m\u00f3n<\/strong><\/h4>\n<p><strong>Segons un estudi realitzat per l&#8217;ONU, la salut i el benestar van ser el principal objectiu de sostenibilitat a nivell mundial l&#8217;any 2021<\/strong>. Aix\u00f2 no nom\u00e9s reflecteix una megatend\u00e8ncia fruit d&#8217;una situaci\u00f3 complicada. Tamb\u00e9 reflecteix un canvi de comportament respecte un tema del que, fins ara, nom\u00e9s es parlava fent refer\u00e8ncia a <a href=\"https:\/\/www.aecf.org\/blog\/generation-z-and-mental-health\">generacions joves i xarxes socials.<\/a><\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118388,"id":118388,"title":"IMG5","filename":"b9fa1e5f-img5.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/img5-6-2\/","alt":"","author":"36","description":"","caption":"","name":"img5-6-2","status":"inherit","uploaded_to":118443,"date":"2022-02-07 18:02:45","modified":"2022-02-07 18:53:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":446,"height":225,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","thumbnail-width":150,"thumbnail-height":76,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","medium-width":300,"medium-height":151,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","medium_large-width":446,"medium_large-height":225,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","large-width":446,"large-height":225,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","1536x1536-width":446,"1536x1536-height":225,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","2048x2048-width":446,"2048x2048-height":225}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>Recentment hem estat testimonis de diverses <a href=\"https:\/\/www.theguardian.com\/music\/2021\/jul\/26\/pink-offers-to-pay-fines-for-norwegian-womens-beach-handball-team-sexist\">reivindicacions<\/a> i <a href=\"https:\/\/www.dw.com\/en\/tokyo-2020-germany-gymnasts-protest-with-full-body-leotards\/a-58639442\">protestes<\/a> que marquen un canvi clar de paradigma, per\u00f2 n\u2019hi ha dos que han apuntat en la direcci\u00f3 de prioritzar la salut mental davant la fatiga que sentim.<\/p>\n<p>La jugadora de tennis japonesa Naomi Osaka, actualment n\u00famero 2 del m\u00f3n, <a href=\"https:\/\/www.theguardian.com\/sport\/2021\/may\/31\/naomi-osaka-withdraws-french-open-press-conference-fines-tennis\">va declinar les rodes de premsa<\/a> del torneig Roland Garros en causar-li una gran ansietat. La tennista va ser multada amb 15.000 d\u00f2lars. La resposta de la gent no es va fer esperar i personalitats de tot el m\u00f3n van donar suport a la decisi\u00f3 d&#8217;Osaka. Martina Navratilova va compartir a les xarxes socials <a href=\"https:\/\/twitter.com\/Martina\/status\/1399443582671540231?s=20\">la poca atenci\u00f3 que es presta<\/a> a la salut mental dels esportistes d&#8217;elit.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118394,"id":118394,"title":"IMG6","filename":"5b21efc6-img6.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/img6-5-2\/","alt":"","author":"36","description":"","caption":"","name":"img6-5-2","status":"inherit","uploaded_to":118443,"date":"2022-02-07 18:02:47","modified":"2022-02-07 18:53:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":442,"height":158,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","thumbnail-width":150,"thumbnail-height":54,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","medium-width":300,"medium-height":107,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","medium_large-width":442,"medium_large-height":158,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","large-width":442,"large-height":158,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","1536x1536-width":442,"1536x1536-height":158,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","2048x2048-width":442,"2048x2048-height":158}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>La coneguda gimnasta estatunidenca Simone Biles ha fet tremolar els fonaments del m\u00f3n esportiu <a href=\"https:\/\/news.sky.com\/story\/simone-biles-gymnast-says-mental-health-issues-behind-withdrawal-from-team-final-in-tokyo-olympics-as-she-admits-i-just-didnt-want-to-go-on-12365669\">renunciant a la final ol\u00edmpica<\/a> amb el seu equip per raons de salut mental.<\/p>\n<p>Com en el cas de Naomi Osaka, personalitats de tot el m\u00f3n, com Michelle Obama, han mostrat el seu suport a la gimnasta.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118400,"id":118400,"title":"IMG7","filename":"7433350b-img7.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/img7-4-2\/","alt":"","author":"36","description":"","caption":"","name":"img7-4-2","status":"inherit","uploaded_to":118443,"date":"2022-02-07 18:02:50","modified":"2022-02-07 18:53:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":444,"height":143,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","thumbnail-width":150,"thumbnail-height":48,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","medium-width":300,"medium-height":97,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","medium_large-width":444,"medium_large-height":143,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","large-width":444,"large-height":143,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","1536x1536-width":444,"1536x1536-height":143,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","2048x2048-width":444,"2048x2048-height":143}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>No \u00e9s cap misteri que s\u00e8ries optimistes com <a href=\"https:\/\/www.youtube.com\/watch?v=3u7EIiohs6U&amp;ab_channel=AppleTV\">Ted Lasso<\/a> o <a href=\"https:\/\/www.youtube.com\/watch?v=nGA_6WTD3vM&amp;ab_channel=AppleTV\">Trying<\/a> s&#8217;hagin convertit en \u00e8xits globals, o que apps de meditaci\u00f3 i relaxaci\u00f3 com HeadSpace tinguin ara les seves <a href=\"https:\/\/www.youtube.com\/watch?v=H77PL7SlI1M&amp;ab_channel=Netflix\">pr\u00f2pies s\u00e8ries<\/a> a plataformes com Netflix.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118406,"id":118406,"title":"IMG8","filename":"a5d8b132-img8.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","link":"https:\/\/barcainnovationhub.com\/ca\/per-que-necessitem-marques-nice\/img8-2-2\/","alt":"","author":"36","description":"","caption":"","name":"img8-2-2","status":"inherit","uploaded_to":118443,"date":"2022-02-07 18:02:52","modified":"2022-02-07 18:53:13","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":449,"height":217,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","thumbnail-width":150,"thumbnail-height":72,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","medium-width":300,"medium-height":145,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","medium_large-width":449,"medium_large-height":217,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","large-width":449,"large-height":217,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","1536x1536-width":449,"1536x1536-height":217,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","2048x2048-width":449,"2048x2048-height":217}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h5><strong>Posar la gent al centre de tot<\/strong><\/h5>\n<p>Les marques juguen un paper important a la vida de la gent. Aquest canvi de mentalitat pot ser una oportunitat \u00fanica de formar part de la soluci\u00f3 a la principal preocupaci\u00f3 de les persones.<\/p>\n<p><strong>Hi ha tres punts clau que representen una oportunitat de comunicaci\u00f3:<\/strong><\/p>\n<ol>\n<li><strong>Generar seguretat:<\/strong> especialment ara, <strong>les generacions joves <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=WYP9AGtLvRg&amp;ab_channel=TomCrimmins\"><strong>necessiten m\u00e9s <\/strong><\/a><a href=\"https:\/\/www.youtube.com\/watch?v=WYP9AGtLvRg&amp;ab_channel=TomCrimmins\"><strong>seguretat<\/strong><\/a><strong> que mai davant un futur incert<\/strong>, oportunitats escasses i sent assenyalats com part del problema i no de la soluci\u00f3 a la lluita contra la pand\u00e8mia.<\/li>\n<li><strong>Suavitzar la<\/strong><strong> pressi\u00f3 social:<\/strong> en un moment com l&#8217;actual, l&#8217;esquema competitiu no nom\u00e9s no funciona, sin\u00f3 que genera encara m\u00e9s tensi\u00f3 i <a href=\"https:\/\/www.youtube.com\/watch?v=z2T-Rh838GA&amp;ab_channel=DoveUS\">risc de caure en depressi\u00f3<\/a> i ansietat. <strong>N<\/strong><strong>o \u00e9s tan important el que la societat espera de mi, sin<\/strong><strong>\u00f3<\/strong><strong> el meu propi benestar mental.<\/strong><\/li>\n<li><strong>Reconeixement: <\/strong>la gent ha apr\u00e8s que nom\u00e9s amb aplaudiments no n\u2019hi ha prou, un bon exemple han estat els treballadors i treballadores de tots els sistemes sanitaris del m\u00f3n. Molts han declarat que no serveixen de res els aplaudiments si despr\u00e9s no es concreta en alguna cosa real. <a href=\"https:\/\/www.youtube.com\/watch?v=sQOq0-ODBbc&amp;ab_channel=DoveUS\"><strong>Recon\u00e8ixer de manera real<\/strong><\/a><strong> les coses bones eleva l&#8217;\u00e0nim i la moral. <\/strong><\/li>\n<\/ol>\n<h6><strong>Un missatge positiu<\/strong><\/h6>\n<p>Vivim en un moment en el que necessitem que alg\u00fa ens digui que tot anir\u00e0 b\u00e9, que ho estem fent el millor que podem, que no estem sols i que tirarem endavant. Que no ens hem de convertir en la Dona Meravella o Superman per ser bons pares o mares, marits o mullers o per sentir que estem a l&#8217;al\u00e7ada. Necessitem retornar al que ens fa ser humans. <a href=\"https:\/\/www.youtube.com\/watch?v=mHeK0Cwr9sg&amp;ab_channel=NettwerkMusic\"><strong>El triomf de la gent normal<\/strong><\/a><strong> davant el concepte rid\u00edcul de s\u00faper humans capa\u00e7os d\u2019encarar sense emocions tot el que se\u2019ls posi per davant.<\/strong><\/p>\n"}],"colaboradores":[{"nombre":"Oliver Henares","imagen":false,"descripcion":"","red_social":"","url":""}],"cta_titulo_top":"","cta_boton_top":"","cta_url_top":"","cta_titulo_footer":"","cta_subtitulo_footer":"","cta_boton_footer":"","cta_url_footer":""},"_links":{"self":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/118443"}],"collection":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/comments?post=118443"}],"version-history":[{"count":3,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/118443\/revisions"}],"predecessor-version":[{"id":118493,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/118443\/revisions\/118493"}],"wp:attachment":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/media?parent=118443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/categories?post=118443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/tags?post=118443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}