{"id":12027,"date":"2019-02-25T23:56:18","date_gmt":"2019-02-26T02:56:18","guid":{"rendered":"https:\/\/barcainnovationhub.com\/?p=12027"},"modified":"2021-08-03T20:44:45","modified_gmt":"2021-08-03T23:44:45","slug":"aplicacio-de-lauditoria-creativa-de-ferran-adria-a-lesport","status":"publish","type":"post","link":"https:\/\/barcainnovationhub.com\/ca\/aplicacio-de-lauditoria-creativa-de-ferran-adria-a-lesport\/","title":{"rendered":"APLICACI\u00d3 DE L\u2019AUDITORIA CREATIVA DE FERRAN ADRI\u00c0 A L\u2019ESPORT"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>\u00c9s possible innovar o plantejar idees noves a la ind\u00fastria esportiva amb la t\u00e8cnica del xef? Com podem adaptar aquestes idees al nostre proc\u00e9s? Qu\u00e8 n\u2019hem apr\u00e8s?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[229,31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/barcainnovationhub.com\/ca\/aplicacio-de-lauditoria-creativa-de-ferran-adria-a-lesport\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APLICACI\u00d3 DE L\u2019AUDITORIA CREATIVA DE FERRAN ADRI\u00c0 A L\u2019ESPORT - Bar\u00e7a Innovation Hub\" \/>\n<meta property=\"og:description\" content=\"\u00c9s possible innovar o plantejar idees noves a la ind\u00fastria esportiva amb la t\u00e8cnica del xef? 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Com podem adaptar aquestes idees al nostre proc\u00e9s? Qu\u00e8 n\u2019hem apr\u00e8s?<\/p>\n<p>No \u00e9s r\u00e0pid, no \u00e9s f\u00e0cil, per\u00f2 ens pot ajudar a entendre d\u2019on venim, on som i on volem ser quan parlem de nous productes, serveis, processos i desenvolupament de nou models de negoci.<\/p>\n<p>Aquest mes de novembre s\u2019ha analitzat el Bar\u00e7a Innovation Hub a la quarta edici\u00f3 del <strong><em>Creativity for Business Innovation Challenge<\/em> (C4Bi)<\/strong>. Es tracta d\u2019una competici\u00f3 entre estudiants proposada per ESADE que aplica el proc\u00e9s d\u2019auditoria creativa de Ferran Adri\u00e0, una eina utilitzada pel xef i el seu equip per avaluar i classificar els processos d\u2019innovaci\u00f3 al restaurant elBulli.<\/p>\n<blockquote><p>Hem demanat als equips d\u2019estudiants del MIT, Oxford, ESADE, la Copenhagen Business School i l\u2019Aalto University que presentin propostes innovadores relacionades amb les nostres <a href=\"https:\/\/barcainnovationhub.com\/ca\/areas-de-conocimiento\/\">set \u00e0rees de coneixement<\/a> utilitzant la seva eina.<\/p><\/blockquote>\n<p>Els alumnes van visitar elBulliFoundation, on Adri\u00e0 va explicar el proc\u00e9s creatiu i com aplicar-lo a altres organitzacions per augmentar el nivell i innovar, i en van destacar el seg\u00fcent:<\/p>\n<ol>\n<li style=\"text-align: left;\">La import\u00e0ncia d\u2019avaluar els elements organitzatius interns i la compet\u00e8ncia externa, que afecten l\u2019enfocament creatiu que s\u2019utilitza per innovar en una empresa.<\/li>\n<li style=\"text-align: left;\">Es pot determinar un sistema creatiu tenint en compte l\u2019equip creatiu, la cultura, els recursos i el proc\u00e9s. Tots ells interactuen i creen diverses sinergies que generen una nova aflu\u00e8ncia per a la innovaci\u00f3.<\/li>\n<li style=\"text-align: left;\">L&#8217;efic\u00e0cia d&#8217;aquests sistemes es pot mesurar establint objectius i terminis. A la llarga, l\u2019organitzaci\u00f3 pot adaptar-se a les diferents necessitats del projecte.<\/li>\n<li style=\"text-align: left;\">Finalment, es pot extreure un esquema dels passos anteriors per comprendre i classificar l\u2019organitzaci\u00f3, aix\u00ed com per comparar-la amb la seva compet\u00e8ncia. La repetici\u00f3 d\u2019aquest proc\u00e9s permet millorar el rendiment i, per tant, tamb\u00e9 els resultats.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Ferran Adri\u00e0 considera que la innovaci\u00f3 no nom\u00e9s es relaciona amb productes o serveis, sin\u00f3 que va m\u00e9s enll\u00e0. Segons la seva an\u00e0lisi, l\u2019efici\u00e8ncia en tots els passos del proc\u00e9s \u00e9s clau per innovar; cal comprendre les necessitats de cada secci\u00f3, saber qu\u00e8 passa i quin \u00e9s el pressupost assignat. Sobretot, va incidir en els conceptes del <em>treball en equip<\/em> i la <em>col\u00b7laboraci\u00f3<\/em> amb la idea de \u201cjo no tinc un equip, <em>som<\/em> un equip\u201d.<\/p>\n<p>Durant aquesta col\u00b7laboraci\u00f3 hem trobat algunes similituds entre les dues iniciatives, LABulligraf\u00eda i el Bar\u00e7a Innovation Hub. <strong>En Ferran va tancar les portes del seu restaurant per iniciar un nou projecte i complir amb la seva visi\u00f3 de compartir els coneixements acumulats, i tamb\u00e9 per ajudar a comprendre la nostra cuina i la seva hist\u00f2ria, i de quina manera es vincula amb altres camps com ara el m\u00f3n de l\u2019art.<\/strong> Amb la difusi\u00f3 de m\u00e9s de <a href=\"https:\/\/player.vimeo.com\/video\/273669107\" target=\"_blank\" rel=\"noopener\">150.000 documents i objectes relacionats amb elBulli<\/a>, es poden entendre els or\u00edgens de la seva cuina i es fomenta la innovaci\u00f3 i la recerca de nous horitzons.<\/p>\n<blockquote><p>El nostre objectiu, com el projecte d\u2019en Ferran, \u00e9s mostrar i compartir la ci\u00e8ncia darrere dels projectes en qu\u00e8 participem per tal que la ind\u00fastria esportiva faci un pas endavant. \u00c9s la nostra intenci\u00f3 que les organitzacions, els equips i els investigadors i professionals esportius s\u2019uneixin i participin en projectes nous que no nom\u00e9s benefici\u00efn els equips o la ind\u00fastria, sin\u00f3, a la llarga, la societat.<\/p><\/blockquote>\n<p>Amb aquesta visi\u00f3, l\u2019equip guanyador va presentar la idea de crear una nova aplicaci\u00f3 mitjan\u00e7ant l\u2019\u00fas de dades d\u2019esportistes professionals, la qual podria millorar l\u2019experi\u00e8ncia del seguidor o l\u2019esportista aficionat i ajudar-lo a rendir millor a l\u2019entrenament.<\/p>\n<p>El coneixement, l\u2019experi\u00e8ncia i l\u2019aprenentatge adquirits en aquest proc\u00e9s s\u00f3n els factors clau perqu\u00e8 l\u2019equip BiHub continu\u00ef endavant. En aquest sentit, fem tot el possible per progressar en la passi\u00f3 que compartim: els esports.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Guc6WCcuNzs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>L\u2019equip del Bar\u00e7a Innovation Hub<\/em><\/strong><\/p>\n"}],"activar_banner_1":false,"banner_1":false,"activar_banner_2":false,"banner_2":false,"activar_banner_3":false,"banner_3":false,"id_magento":"","colaboradores":false,"cta_titulo_top":"","cta_boton_top":"","cta_url_top":"","cta_titulo_footer":"","cta_subtitulo_footer":"","cta_boton_footer":"","cta_url_footer":""},"_links":{"self":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/12027"}],"collection":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/comments?post=12027"}],"version-history":[{"count":2,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/12027\/revisions"}],"predecessor-version":[{"id":12029,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/12027\/revisions\/12029"}],"wp:attachment":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/media?parent=12027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/categories?post=12027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/tags?post=12027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}