{"id":48655,"date":"2020-01-06T15:32:27","date_gmt":"2020-01-06T18:32:27","guid":{"rendered":"https:\/\/barcainnovationhub.com\/?p=48655"},"modified":"2021-11-29T11:34:37","modified_gmt":"2021-11-29T14:34:37","slug":"un-acostament-a-les-avantguardes-tecnologiques-que-canviaran-per-sempre-el-mon-de-lesport","status":"publish","type":"post","link":"https:\/\/barcainnovationhub.com\/ca\/un-acostament-a-les-avantguardes-tecnologiques-que-canviaran-per-sempre-el-mon-de-lesport\/","title":{"rendered":"UN ACOSTAMENT A LES AVANTGUARDES TECNOL\u00d2GIQUES QUE CANVIARAN PER SEMPRE EL M\u00d3N DE L&#8217;ESPORT"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>En els pr\u00f2xims tres anys el m\u00f3n canviar\u00e0 m\u00e9s que en els deu anteriors.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[247,227,220,31],"tags":[],"yoast_head":"<!-- This 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els pr\u00f2xims tres anys el m\u00f3n canviar\u00e0 m\u00e9s que en els deu anteriors. \u00c9s una de les conclusions a les quals s&#8217;ha arribat al <em>Bar\u00e7a Sports Technology Symposium<\/em>, una trobada en qu\u00e8 s&#8217;ha debatut sobre les avantguardes tecnol\u00f2giques que s&#8217;apliquen al m\u00f3n de l&#8217;esport.<\/p>\n<p>La primera jornada ha comptat amb la pres\u00e8ncia de Trip Hawkins, el fundador d&#8217;EA Sports, que ha revelat com va comen\u00e7ar a interessar-se per la tecnologia des que era un nen afeccionat al beisbol. Des de molt aviat va intentar traslladar les emocions de l&#8217;esport a simuladors, que en aquella \u00e8poca nom\u00e9s va poder fer-ho en jocs de taula. No va tenir cap \u00e8xit, per\u00f2 va trobar la seva vocaci\u00f3. Ara, va assenyalar, els nens amb els seus ordinadors estan a un sol pas de dissenyar jocs com Fortnite o Pokemon Go.<\/p>\n<p>Encara que EA Sports est\u00e0 especialitzada en simuladors de gran realisme, va recon\u00e8ixer que els m\u00e9s grans \u00e8xits arriben amb jocs m\u00e9s divertits i imaginatius i menys dram\u00e0tics. Al mateix temps, la gran eclosi\u00f3 dels videojocs est\u00e0 buidant les grades dels estadis. El nou espectador assisteix a partides de videojocs. Els millors jugadors, va advertir, ja comencen a cobrar salaris com els esportistes d&#8217;elit. El seu consell \u00e9s que l&#8217;esport no ha de donar l&#8217;esquena a la nova realitat i adaptar-se. En aquest sentit, va anticipar que Fortnite en 20 anys ser\u00e0 un esport seri\u00f3s, per tant, cal cercar punts de trobada.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":48672,"id":48672,"title":"11_Trip_Hawkins","filename":"2e74a3ee-11_trip_hawkins.png","filesize":0,"url":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/2e74a3ee-11_trip_hawkins.png","link":"https:\/\/barcainnovationhub.com\/ca\/un-acostament-a-les-avantguardes-tecnologiques-que-canviaran-per-sempre-el-mon-de-lesport\/11_trip_hawkins\/","alt":"","author":"24","description":"","caption":"","name":"11_trip_hawkins","status":"inherit","uploaded_to":48655,"date":"2020-01-06 18:21:50","modified":"2020-01-06 18:21:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":3508,"height":2480,"sizes":{"thumbnail":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/2e74a3ee-11_trip_hawkins-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/2e74a3ee-11_trip_hawkins-300x212.png","medium-width":300,"medium-height":212,"medium_large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/2e74a3ee-11_trip_hawkins-768x543.png","medium_large-width":768,"medium_large-height":543,"large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/2e74a3ee-11_trip_hawkins-1024x724.png","large-width":1024,"large-height":724,"1536x1536":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/2e74a3ee-11_trip_hawkins.png","1536x1536-width":1536,"1536x1536-height":1086,"2048x2048":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/2e74a3ee-11_trip_hawkins.png","2048x2048-width":2048,"2048x2048-height":1448}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h2><strong>Una finestra al futur <\/strong><\/h2>\n<p>A la mesa <em>Future world and its impact on sports<\/em> \u00e9s on Aaron Frank, de la Singularity University, va anunciar que als pr\u00f2xims tres anys viurem m\u00e9s canvis que en l&#8217;\u00faltima d\u00e8cada. Segons va explicar, el desenvolupament tecnol\u00f2gic experimenta fases de creixement exponencial. A la pr\u00f2xima, la impressi\u00f3 3D i la realitat virtual s&#8217;imposaran en tots els \u00e0mbits. Les p\u00e0gines web seran estances virtuals, els avatars amb els quals ens moguem pel nou entorn tindran tanta import\u00e0ncia com la roba que portem f\u00edsicament. A la Xina, va puntualitzar, les compres mitjan\u00e7ant realitat virtual estan m\u00e9s desenvolupades que als Estats Units. Mentrestant, els nous b\u00e9ns de consum que es venguin estaran personalitzats al detall amb la nova impressi\u00f3.<\/p>\n<p>La companyia Flahship Pioneering \u00e9s un viver d&#8217;empreses pioneres en innovaci\u00f3 en el terreny de la nutrici\u00f3 i la ind\u00fastria aliment\u00e0ria. John P. Casey va explicar en la seva representaci\u00f3 que la seva aposta abasta tot el proc\u00e9s o cadena de l&#8217;alimentaci\u00f3. Des dels conreus i la producci\u00f3 respectuosa amb el medi ambient, al disseny d&#8217;aliments que analitzats a nivell molecular puguin reduir al m\u00e0xim els possibles efectes adversos en la salut. Eludir les sals i els sucres i aconseguir aliments igualment apetibles \u00e9s un dels seus desafiaments principals.<\/p>\n<p>Tucker Kain, dels Dodgers de Los Angeles, va mostrar com al nou estadi del seu club, les labors m\u00e9s ingrates de la cuina les realitzaran bra\u00e7os automatitzats i robots. A m\u00e9s a m\u00e9s, estan treballant en nous accessos al camp que evitin el tr\u00e0nsit de la ciutat, com ara vies subterr\u00e0nies i g\u00f3ndoles.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":48668,"id":48668,"title":"12_The_Future_World_And_Its_Impact_On_Sports","filename":"fd001274-12_the_future_world_and_its_impact_on_sports.png","filesize":0,"url":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/fd001274-12_the_future_world_and_its_impact_on_sports.png","link":"https:\/\/barcainnovationhub.com\/ca\/un-acostament-a-les-avantguardes-tecnologiques-que-canviaran-per-sempre-el-mon-de-lesport\/12_the_future_world_and_its_impact_on_sports\/","alt":"","author":"24","description":"","caption":"","name":"12_the_future_world_and_its_impact_on_sports","status":"inherit","uploaded_to":48655,"date":"2020-01-06 18:21:35","modified":"2020-01-06 18:21:35","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":3508,"height":2480,"sizes":{"thumbnail":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/fd001274-12_the_future_world_and_its_impact_on_sports-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/fd001274-12_the_future_world_and_its_impact_on_sports-300x212.png","medium-width":300,"medium-height":212,"medium_large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/fd001274-12_the_future_world_and_its_impact_on_sports-768x543.png","medium_large-width":768,"medium_large-height":543,"large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/fd001274-12_the_future_world_and_its_impact_on_sports-1024x724.png","large-width":1024,"large-height":724,"1536x1536":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/fd001274-12_the_future_world_and_its_impact_on_sports.png","1536x1536-width":1536,"1536x1536-height":1086,"2048x2048":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/fd001274-12_the_future_world_and_its_impact_on_sports.png","2048x2048-width":2048,"2048x2048-height":1448}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h2><strong>Millora cont\u00ednua de l&#8217;esportista <\/strong><\/h2>\n<p>El debat <em>Enhancing Athlethe&#8217;s perfomance<\/em> el va obrir Bryan Burnstein, del Cirque du Soleil. Va explicar com els aven\u00e7os de \u2018tracking\u2019 a l&#8217;esport han pogut aplicar-los al seu grup d&#8217;artistes, on el rendiment \u00e9s fins i tot m\u00e9s exigent. Tenen m\u00e9s aparicions (unes 476 anuals) que entrenaments, al contrari que a l&#8217;esport professional. Gr\u00e0cies a aquesta tecnologia s\u2019ha aconseguit frenar el deteriorament f\u00edsic dels seus membres, cosa que ha perm\u00e8s allargar la seva carrera. A m\u00e9s a m\u00e9s, ha pogut personalitzar les instruccions dels assaigs i, tamb\u00e9 gr\u00e0cies a l&#8217;an\u00e0lisi de dades, comprovar que una hora m\u00e9s de son de qualitat a la setmana ha servit per millorar un 90% el rendiment.<\/p>\n<p>La F\u00f2rmula E \u00e9s una modalitat de carreres creada per la FIA. Se celebra amb monoplaces el\u00e8ctrics i serveix com a laboratori i recerca per al desenvolupament de vehicles que funcionin amb aquesta tecnologia. Rui Alves, d&#8217;Audi Sport Team, va explicar que el secret de la competici\u00f3 \u00e9s que l&#8217;energia amb la qual es corre \u00e9s limitada, d&#8217;aquesta manera cal establir estrat\u00e8gies per aprofitar-la. Per entrenar, s&#8217;utilitzen simuladors d&#8217;\u00faltima generaci\u00f3 que recullen cada bamp i irregularitat del terreny amb observadors que els recorren pr\u00e8viament a peu.<\/p>\n<p>Bernadet Van Os, de l&#8217;equip ol\u00edmpic holand\u00e8s, va exposar totes les tecnologies que han anat incorporant des dels \u00faltims jocs en totes les disciplines, des de BMX a nataci\u00f3. La funci\u00f3 principal que han optimitzat ha estat la dels entrenadors, que gr\u00e0cies a sistemes de seguiment i v\u00eddeos adaptats han obtingut millor feedback del rendiment de l&#8217;exercici dels seus atletes. El vestit intel\u00b7ligent, que mesura els signes vitals en temps real, es va utilitzar en patinatge de velocitat. Van Os, finalment, va recomanar que els cient\u00edfics i innovadors treballin sobre el terreny amb els equips esportius per con\u00e8ixer el medi a fons.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":48676,"id":48676,"title":"13_Enhancing_Athlete's_Performance","filename":"a575af83-13_enhancing_athletes_performance.png","filesize":0,"url":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/a575af83-13_enhancing_athletes_performance.png","link":"https:\/\/barcainnovationhub.com\/ca\/un-acostament-a-les-avantguardes-tecnologiques-que-canviaran-per-sempre-el-mon-de-lesport\/13_enhancing_athletes_performance\/","alt":"","author":"24","description":"","caption":"","name":"13_enhancing_athletes_performance","status":"inherit","uploaded_to":48655,"date":"2020-01-06 18:22:06","modified":"2020-01-06 18:22:06","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":3508,"height":2480,"sizes":{"thumbnail":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/a575af83-13_enhancing_athletes_performance-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/a575af83-13_enhancing_athletes_performance-300x212.png","medium-width":300,"medium-height":212,"medium_large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/a575af83-13_enhancing_athletes_performance-768x543.png","medium_large-width":768,"medium_large-height":543,"large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/a575af83-13_enhancing_athletes_performance-1024x724.png","large-width":1024,"large-height":724,"1536x1536":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/a575af83-13_enhancing_athletes_performance.png","1536x1536-width":1536,"1536x1536-height":1086,"2048x2048":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/a575af83-13_enhancing_athletes_performance.png","2048x2048-width":2048,"2048x2048-height":1448}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h2><strong>Decisions intel\u00b7ligents <\/strong><\/h2>\n<p>En el col\u00b7loqui <em>Data driven decision making<\/em>, V\u00edctor Oliver, director de negoci d&#8217;instal\u00b7lacions del FC Barcelona, va recon\u00e8ixer les dificultats que t\u00e9 el club per vendre les poques entrades que t\u00e9 disponibles, doncs la massa de socis i les invitacions en deixen poques lliures. En el projecte Smart Booking, compten amb el servei Seient Lliure en el qual els socis que no acudiran al camp alliberen el seu seient. Mitjan\u00e7ant l&#8217;an\u00e0lisi de dades, el club prediu quan deixaran lliures les seves places perqu\u00e8 es puguin vendre com entrada, cosa que ha perm\u00e8s augmentar aquestes vendes en un 15%.<\/p>\n<p>Jos\u00e9 Carlos Franco, de LaLiga, va presentar la nova plataforma de l&#8217;entitat, mitjan\u00e7ant la qual retransmetran competicions esportives de tota mena. Gr\u00e0cies a l&#8217;an\u00e0lisi de dades, han desenvolupat una estrat\u00e8gia d&#8217;optimitzaci\u00f3 dels perfils dels clients, per oferir-los els seus continguts favorits, i alimentar les retransmissions que estan veient amb propostes que els hi interessin.<\/p>\n<p>Mauricio Bonomi, amb una \u00e0mplia experi\u00e8ncia en banca i d&#8217;altres empreses, es va queixar que en la major part de les companyies que ha conegut, la comunicaci\u00f3 entre departaments \u00e9s un dels problemes m\u00e9s greus. Ara, en l&#8217;AC Milan, est\u00e0 implementant un sistema de gesti\u00f3 de dades centralitzat, que connecta totes les seccions del club, des dels observadors que porten nous fitxatges als serveis m\u00e8dics i de m\u00e0rqueting, que passaran a treballar tots amb el mateix banc de dades del Hub.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":48680,"id":48680,"title":"14_Data-Driven_Decision_Making","filename":"1e5b92c3-14_data-driven_decision_making.png","filesize":0,"url":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/1e5b92c3-14_data-driven_decision_making.png","link":"https:\/\/barcainnovationhub.com\/ca\/un-acostament-a-les-avantguardes-tecnologiques-que-canviaran-per-sempre-el-mon-de-lesport\/14_data-driven_decision_making\/","alt":"","author":"24","description":"","caption":"","name":"14_data-driven_decision_making","status":"inherit","uploaded_to":48655,"date":"2020-01-06 18:22:22","modified":"2020-01-06 18:22:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":3508,"height":2480,"sizes":{"thumbnail":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/1e5b92c3-14_data-driven_decision_making-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/1e5b92c3-14_data-driven_decision_making-300x212.png","medium-width":300,"medium-height":212,"medium_large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/1e5b92c3-14_data-driven_decision_making-768x543.png","medium_large-width":768,"medium_large-height":543,"large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/1e5b92c3-14_data-driven_decision_making-1024x724.png","large-width":1024,"large-height":724,"1536x1536":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/1e5b92c3-14_data-driven_decision_making.png","1536x1536-width":1536,"1536x1536-height":1086,"2048x2048":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/1e5b92c3-14_data-driven_decision_making.png","2048x2048-width":2048,"2048x2048-height":1448}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h2><strong>L&#8217;estadi total <\/strong><\/h2>\n<p>Eduard Mart\u00edn, de Mobile World Capital Barcelona, va introduir a la mesa <em>Smart venues,<\/em> la revoluci\u00f3 que suposar\u00e0 l&#8217;arribada del 5G al m\u00f3n de l&#8217;esport. L&#8217;aflu\u00e8ncia de dades ser\u00e0 molt m\u00e9s gran, actualment la demanda creix al voltant del 67% anual, i la interconnectivitat entre aficionats canviar\u00e0 per complet l&#8217;experi\u00e8ncia d&#8217;assistir a un partit. Mart\u00edn va recalcar que la pr\u00f2xima revoluci\u00f3 que ens espera tamb\u00e9 ser\u00e0 dels mans lliures, on s&#8217;aniran eliminant dispositius, i integrant-los de manera que l&#8217;experi\u00e8ncia sigui m\u00e9s c\u00f2moda i natural.<\/p>\n<p>El problema que representa l&#8217;entrada i sortida d&#8217;un estadi, sobretot si est\u00e0 en obres com li succeir\u00e0 pr\u00f2ximament al Camp Nou, es pot solucionar amb un superordinador. Fernando Cucchietti de Barcelona Supercomputing Center, va explicar com l&#8217;implementaran al Bar\u00e7a. El sistema preveu la simulaci\u00f3 dels moviments individuals de centenars de milers de persones, el que permetr\u00e0 establir canals adequats, perqu\u00e8 el flow a l&#8217;estadi sigui \u00e0gil i s&#8217;entri i se&#8217;n surti r\u00e0pidament, aix\u00ed com establir plans d&#8217;evacuaci\u00f3 i detectar possibles emerg\u00e8ncies.<\/p>\n<p>En el cas de l&#8217;Atl\u00e8tic de Madrid i el seu nou estadi, el Wanda Metropolit\u00e0, Carlos Rabazo, de Telef\u00f2nica, va revelar que els nous sistemes de negoci passen per oferir una experi\u00e8ncia completa. En aquest cas, en el projecte <em>Smart Stadium<\/em> s&#8217;han establert perfils dels diferents tipus d&#8217;aficionats, des de turistes i simpatitzants, als m\u00e9s fidels, per oferir a les botigues productes adequats a cadasc\u00fa, i augmentar el consum dins de l&#8217;estadi.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":48660,"id":48660,"title":"15_Smart_Venues","filename":"38ee2b3e-15_smart_venues.png","filesize":0,"url":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/38ee2b3e-15_smart_venues.png","link":"https:\/\/barcainnovationhub.com\/ca\/un-acostament-a-les-avantguardes-tecnologiques-que-canviaran-per-sempre-el-mon-de-lesport\/15_smart_venues\/","alt":"","author":"24","description":"","caption":"","name":"15_smart_venues","status":"inherit","uploaded_to":48655,"date":"2020-01-06 18:21:05","modified":"2020-01-06 18:21:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":3508,"height":2480,"sizes":{"thumbnail":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/38ee2b3e-15_smart_venues-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/38ee2b3e-15_smart_venues-300x212.png","medium-width":300,"medium-height":212,"medium_large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/38ee2b3e-15_smart_venues-768x543.png","medium_large-width":768,"medium_large-height":543,"large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/38ee2b3e-15_smart_venues-1024x724.png","large-width":1024,"large-height":724,"1536x1536":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/38ee2b3e-15_smart_venues.png","1536x1536-width":1536,"1536x1536-height":1086,"2048x2048":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/38ee2b3e-15_smart_venues.png","2048x2048-width":2048,"2048x2048-height":1448}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h2><strong>La qualitat de la dada <\/strong><\/h2>\n<p>Finalment, a la taula <em>Data on the field,<\/em> experts de futbol i b\u00e0squet han coincidit a l&#8217;hora de mostrar-se esc\u00e8ptics amb l&#8217;explosi\u00f3 de l&#8217;an\u00e0lisi de dades. Sergi Oliva, dels Philadelphia 76ers, va parlar de la necessitat de discriminar les dades que es recopilen, per tal de seleccionar les que realment poden aportar alguna cosa important. Durant anys a l&#8217;NBA, s&#8217;han analitzat dades, segons el criteri de les persones que van comen\u00e7ar a recopilar-les als anys 50, va comptar. Una informaci\u00f3 que va marcar la manera d&#8217;entendre el b\u00e0squet i d&#8217;avaluar als jugadors, per\u00f2 que no reflectia exactament el que succe\u00efa a la pista i va conduir a molts errors, fins a l&#8217;aparici\u00f3 del \u2018tracking\u2019 fa sis o set anys, el que ha portat a una necess\u00e0ria reflexi\u00f3 sobre el que es compilar\u00e0. Un exemple positiu que va citar, va ser el de recollir les dades de l&#8217;efectivitat d&#8217;un anotador, si el defensen dos jugadors o nom\u00e9s un. Aquests percentatges, va comentar que podrien ajudar un entrenador a decidir la seva estrat\u00e8gia.<\/p>\n<p>Charlie Rohlf, Sr Director &#8211; Stats Technology Product Development de l&#8217;NBA, va considerar que el tractament de les dades ha de realitzar-se sempre amb una faceta educativa. Si l&#8217;espectador descobreix noves claus de l&#8217;esport que desconeixia gr\u00e0cies a aquestes informacions se&#8217;l fidelitzar\u00e0. En aquest sentit, \u00e9s necess\u00e0ria la incorporaci\u00f3 de la figura de l&#8217;expert en dades que s\u00e0piga interpretar el que ensenyen els n\u00fameros. Des del seu punt de vista, la informaci\u00f3 estad\u00edstica que necessita el b\u00e0squet ha de mostrar el tipus de passades que d\u00f3na cada jugador i la defensa amb el nombre d&#8217;aparellaments.<\/p>\n<p>Finalment, Ian Graham, del Liverpool FC, va posar de manifest que les estad\u00edstiques encara s\u00f3n molt enganyoses. Les mateixes dades poden real\u00e7ar el perfil de jugadors que despr\u00e9s no tenen tanta qualitat i viceversa. Encara falta molt perqu\u00e8 les dades puguin ser determinants en les inversions que realitzen els clubs i les decisions que prenen. Per poder interpretar el \u2018big data\u2019, fa falta alguna cosa m\u00e9s que una lectura simplificada de les xifres, perqu\u00e8 aquestes mostren una realitat complexa, va concloure. A m\u00e9s a m\u00e9s, va alertar d&#8217;un problema, si se&#8217;ls d\u00f3na excessiva import\u00e0ncia a les dades, correm el risc que l&#8217;obsessi\u00f3 porti els jugadors a obsessionar-se i modificar el seu joc nom\u00e9s per presentar millors n\u00fameros.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":48664,"id":48664,"title":"16_Data_Into_The_Field","filename":"d1f6c016-16_data_into_the_field.png","filesize":0,"url":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2020\/01\/d1f6c016-16_data_into_the_field.png","link":"https:\/\/barcainnovationhub.com\/ca\/un-acostament-a-les-avantguardes-tecnologiques-que-canviaran-per-sempre-el-mon-de-lesport\/16_data_into_the_field\/","alt":"","author":"24","description":"","caption":"","name":"16_data_into_the_field","status":"inherit","uploaded_to":48655,"date":"2020-01-06 18:21:20","modified":"2020-01-06 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