{"id":50910,"date":"2020-01-21T16:29:43","date_gmt":"2020-01-21T19:29:43","guid":{"rendered":"https:\/\/barcainnovationhub.com\/?p=50910"},"modified":"2021-11-29T12:28:35","modified_gmt":"2021-11-29T15:28:35","slug":"consultors-de-sostenibilitat-transformar-estadis-en-influencers","status":"publish","type":"post","link":"https:\/\/barcainnovationhub.com\/ca\/consultors-de-sostenibilitat-transformar-estadis-en-influencers\/","title":{"rendered":"CONSULTORS DE SOSTENIBILITAT: TRANSFORMAR ESTADIS EN INFLUENCERS"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>El Mercedes Benz Stadium, a Atlanta, els EUA, es convertia l&#8217;any passat en el primer estadi esportiu en aconseguir la certificaci\u00f3 LEED plat\u00ed.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[228,224,40,31],"tags":[],"yoast_head":"<!-- This site is optimized with the 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Mercedes Benz Stadium, a Atlanta, els EUA, es convertia l&#8217;any passat en el primer estadi esportiu en aconseguir la certificaci\u00f3 LEED plat\u00ed. Un dels m\u00e9s prestigiosos reconeixements a edificis sostenibles, respectuosos amb el medi ambient, i de baixes emissions. Entre els nombrosos factors que va considerar el Green Council per concedir-lo, hi van ser el seu sistema de recol\u00b7lecci\u00f3 d&#8217;aigua de pluja, les seves instal\u00b7lacions per a generaci\u00f3 d&#8217;energia neta, la facilitaci\u00f3 de transport alternatiu -bicicleta i passeigs per als vianants -, entre d&#8217;altres. Per\u00f2 a m\u00e9s a m\u00e9s de l&#8217;aposta dels seus propietaris per beneficiar el medi ambient en general, i el de la seva ciutat en particular, va ser fonamental per aconseguir-ho el treball d&#8217;Ecoworks Studio, consultora en sostenibilitat.<\/p>\n<p>Aquesta firma es va fixar en l&#8217;\u00e0mbit dels estadis esportius a prop\u00f2sit de la seva experi\u00e8ncia pr\u00e8via amb edificis als quals hi acudeixen de forma massiva moltes persones, com els centres de convencions. Com a la seu d&#8217;un gran equip, s\u00f3n instal\u00b7lacions que passen, d&#8217;un dia per l&#8217;altre, de ser ocupats per uns quants centenars de visitants, a desenes de milers el dia del partit. Aix\u00f2 entre altres coses suposa tamb\u00e9 una gran demanda energ\u00e8tica.<\/p>\n<p>Per\u00f2 tan interessant \u00e9s el mode que aquesta empresa va acabar aconseguint la certificaci\u00f3 LEED per al Mercedes-Benz Stadium com el seu m\u00e8tode de treball, el &#8220;i si&#8230;?&#8221; Als seus clients no els plantegen possibilitats t\u00e8cniques, sin\u00f3 aspiracions per a la seva seu. &#8220;I si els estadis esportius poden contribuir a un futur m\u00e9s sostenible?&#8221;. &#8220;I si pogu\u00e9ssim emmagatzemar l&#8217;energia cin\u00e8tica que els assistents generen en rec\u00f3rrer l&#8217;interior dels estadis?&#8221;. &#8220;I si proporcionessin un lloc d&#8217;esbarjo als seus ve\u00efns immediats, sumant un parc p\u00fablic m\u00e9s a la ciutat?&#8221;.<\/p>\n<p>Aquests &#8220;i si&#8230;?&#8221; no nom\u00e9s s\u00f3n inspiradors, sin\u00f3 que demostren com els estadis esportius ja no poden ser concebuts nom\u00e9s com edificis. Poden tenir, per descomptat, solucions constructives, energ\u00e8tiques, i d&#8217;aprofitament d&#8217;aig\u00fces. Aquesta \u00e9s la sostenibilitat per si mateixa, per\u00f2 en aplicar-la, els mateixos edificis dels grans equips es converteixen tamb\u00e9 en l\u00edders d&#8217;opini\u00f3 capa\u00e7os d&#8217;influir positivament en la societat. Quan un club decideix convertir la seva seu en un edifici altament sostenible, i amb una \u00f2ptima gesti\u00f3 mediambiental, est\u00e0 indicant quin \u00e9s el cam\u00ed a seguir. I contribuint tamb\u00e9 al desenvolupament d&#8217;una societat on ja pocs dubten que els comportaments ecol\u00f2gicament responsables resulten imprescindibles.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":50872,"id":50872,"title":"Staff MBStadium Leed","filename":"79fa3f32-staff-mbstadium-leed.jpg","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/01\/79fa3f32-staff-mbstadium-leed.jpg","link":"https:\/\/barcainnovationhub.com\/ca\/consultors-de-sostenibilitat-transformar-estadis-en-influencers\/staff-mbstadium-leed-2\/","alt":"","author":"24","description":"","caption":"","name":"staff-mbstadium-leed-2","status":"inherit","uploaded_to":50910,"date":"2020-01-21 19:04:51","modified":"2020-01-21 19:29:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":2500,"height":1667,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/01\/79fa3f32-staff-mbstadium-leed-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/01\/79fa3f32-staff-mbstadium-leed-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/01\/79fa3f32-staff-mbstadium-leed-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/01\/79fa3f32-staff-mbstadium-leed-1024x683.jpg","large-width":1024,"large-height":683,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/01\/79fa3f32-staff-mbstadium-leed.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/01\/79fa3f32-staff-mbstadium-leed.jpg","2048x2048-width":2048,"2048x2048-height":1366}},"epigrafe":"Athur Blank, propietari dels dos equips que juguen a l'estadi, els Atlanta United FC i els Atlanta Falcons, posa conjuntament amb el seu staff amb el reconeixement Leed Plat\u00ed. "},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>El m\u00e9s obvi \u00e9s que quan un estadi \u00e9s renovat o reconstru\u00eft, la seva arquitectura influeix en la percepci\u00f3 de la ciutat, en la seva projecci\u00f3 tur\u00edstica, i en la del mateix club. Per\u00f2 a aquest paper passiu el complementa el comportament actiu que suposa ser sostenible, capa\u00e7 d&#8217;influir positivament en la contaminaci\u00f3 ambiental, en el ve\u00efnat, i en la relaci\u00f3 afectiva que el p\u00fablic en general tingui amb el club. Aix\u00ed \u00e9s com l&#8217;estadi, de la m\u00e0 de la sostenibilitat, es converteix en una altra estrella medi\u00e0tica, an\u00e0loga als grans futbolistes. A l&#8217;esportista li copiaran els seus pentinats, estils de vestir, i valors, i a l&#8217;estadi la seva manera de gestionar l&#8217;energia, els recursos, i de relacionar-se amb la societat. Aix\u00f2 esdevindr\u00e0, ell tamb\u00e9, en un influencer.<\/p>\n<p>Potser per aquesta ra\u00f3 els consultors de sostenibilitat han comen\u00e7at a sobrepassar el seu camp per introduir-se en la relaci\u00f3 afectiva que s&#8217;estableix entre els aficionats i el club. Prenguem com a exemple aquestes zones esportives obertes al p\u00fablic que s&#8217;incorporen cada vegada m\u00e9s al mateix estadi i als seus voltants, analitzant-les amb el &#8220;i si&#8221;: &#8220;I si un estadi de futbol pot ajudar a millorar la salut, la forma f\u00edsica i els coneixements de nutrici\u00f3 dels seus aficionats?&#8221;. Donat que l&#8217;obesitat adulta i infantil va convertint-se en un problema molt rellevant en els pa\u00efsos desenvolupats, fomentar la pr\u00e0ctica esportiva pot significar convertir-se en un referent, i ser millor percebut pels teus propis aficionats, per\u00f2 tamb\u00e9 per la resta de p\u00fablics. Per tant, un influencer, una vegada m\u00e9s.<\/p>\n<p>I no \u00e9s un paper al qual es pugui renunciar. Ja no. Una vegada que casos com el Mercedes-Benz Stadium s\u00f3n reconeguts mundialment, un club dif\u00edcilment pot dirigir-se als seus aficionats dient-los que aix\u00f2 no li preocupa. O que no ha pres mesures per reduir l&#8217;estesa de carboni que suposa la seva activitat. Si el paper de consultor en sostenibilitat va tornant-se fonamental en l&#8217;\u00e0mbit esportiu, la proactivitat dels clubs per cercar aquesta mena de solucions resulta tamb\u00e9 obligat\u00f2ria. I potser si no ho fan, els seus aficionats els treguin, a m\u00e9s a m\u00e9s, la targeta vermella.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Mart\u00edn Sacrist\u00e1n<\/em><\/strong><\/p>\n"}],"colaboradores":false,"cta_titulo_top":"","cta_boton_top":"","cta_url_top":"","cta_titulo_footer":"","cta_subtitulo_footer":"","cta_boton_footer":"","cta_url_footer":"","activar_banner_1":false,"banner_1":false,"activar_banner_2":false,"banner_2":false,"activar_banner_3":false,"banner_3":false,"activar_nuevos_banners":true,"mostrar_banner_1":true,"crear_banner_1":{"utilizar_imagen_unica_para_banner":true,"asignar_imagen_unica_para_banner":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/11\/57ac2ad8-fondo-14-1.png","mostrar_titulo_banner":true,"titulo_para_banner":"APUNTA\u2019T AL CERTIFICAT EN GESTI\u00d3 D\u2019INSTAL\u00b7LACIONS ESPORTIVES","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":true,"texto_cta_banner":"UNIR-SE ARA","url_cta_banner":"https:\/\/barcainnovationhub.com\/ca\/product\/certificat-en-gestio-dinstal%C2%B7lacions-esportives\/?utm_source=ads_banner&utm_medium=content&utm_campaign=notas","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_2":false,"crear_banner_2":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_3":false,"crear_banner_3":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"alineacion_vertical_header":"center"},"_links":{"self":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/50910"}],"collection":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/comments?post=50910"}],"version-history":[{"count":4,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/50910\/revisions"}],"predecessor-version":[{"id":111267,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/50910\/revisions\/111267"}],"wp:attachment":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/media?parent=50910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/categories?post=50910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/tags?post=50910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}