{"id":73899,"date":"2020-10-14T18:15:19","date_gmt":"2020-10-14T21:15:19","guid":{"rendered":"https:\/\/barcainnovationhub.com\/?p=73899"},"modified":"2021-12-01T12:25:14","modified_gmt":"2021-12-01T15:25:14","slug":"kick4life-el-club-de-futbol-creat-per-al-canvi-social","status":"publish","type":"post","link":"https:\/\/barcainnovationhub.com\/ca\/kick4life-el-club-de-futbol-creat-per-al-canvi-social\/","title":{"rendered":"KICK4LIFE, EL CLUB DE FUTBOL CREAT PER AL CANVI SOCIAL"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>El futbol t\u00e9 una enorme capacitat de transformaci\u00f3 de la societat. Per\u00f2 en ser els grans<br \/>\nclubs els qui copen l&#39;actualitat, sovint ens fixem \u00fanicament en la capacitat dels seus<br \/>\njugadors estrella com a creadors de tend\u00e8ncies, o en l&#39;an\u00e0lisi dels \u00e8xits esportius dels<br \/>\nequips.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[228,31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"El futbol t\u00e9 una enorme capacitat de transformaci\u00f3 de la societat. 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Per\u00f2 en ser els grans clubs els qui copen l&#8217;actualitat, sovint ens fixem \u00fanicament en la capacitat dels seus jugadors estrella com a creadors de tend\u00e8ncies, o en l&#8217;an\u00e0lisi dels \u00e8xits esportius dels equips. Aquesta capacitat d&#8217;influ\u00e8ncia tamb\u00e9 pot orientar-se a millorar pa\u00efsos i societats, i aix\u00ed ho ha ent\u00e8s KICK4LIFE, un equip de la lliga sud-africana amb l&#8217;objectiu del qual no \u00e9s tant guanyar llocs en la classificaci\u00f3 com educar i transformar el seu pa\u00eds, Lesotho.<\/p>\n<h2><strong>Amb la capacitat de canviar un pa\u00eds <\/strong><\/h2>\n<p>Aquesta petita naci\u00f3, pobre i poc coneguda, t\u00e9 per \u00faniques fonts d&#8217;ingressos l&#8217;agricultura, i l&#8217;exportaci\u00f3 d&#8217;aigua i m\u00e0 d&#8217;obra al seu pa\u00eds ve\u00ed, Sud-\u00e0frica. La pobresa resultant d&#8217;aquesta situaci\u00f3 ha generat molts problemes entre la seva poblaci\u00f3 m\u00e9s jove, que sovint acaba en la marginaci\u00f3, les drogues o contraient la SIDA, i tamb\u00e9 formant part d&#8217;ex\u00e8rcits mercenaris quan encara s\u00f3n nens. Precisament per aix\u00f2 el club de futbol Kick4Life es va crear per proporcionar a molts joves de Lesotho l&#8217;oportunitat de tenir una educaci\u00f3, transformar els seus h\u00e0bits i trobar sortides laborals en el llarg termini. En actuar com una organitzaci\u00f3 ben\u00e8fica, tots els beneficis que obtenen de la competici\u00f3 esportiva (les donacions i el suport dels patrocinadors), van destinats a aquest objectiu.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":73883,"id":73883,"title":"Training in the Academy","filename":"d5296436-training-in-the-academy.jpg","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/d5296436-training-in-the-academy.jpg","link":"https:\/\/barcainnovationhub.com\/ca\/kick4life-el-club-de-futbol-creat-per-al-canvi-social\/training-in-the-academy-2\/","alt":"","author":"22","description":"","caption":"","name":"training-in-the-academy-2","status":"inherit","uploaded_to":73899,"date":"2020-10-14 20:05:43","modified":"2020-10-14 20:42:18","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":800,"height":533,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/d5296436-training-in-the-academy-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/d5296436-training-in-the-academy-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/d5296436-training-in-the-academy-768x512.jpg","medium_large-width":768,"medium_large-height":512,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/d5296436-training-in-the-academy.jpg","large-width":800,"large-height":533,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/d5296436-training-in-the-academy.jpg","1536x1536-width":800,"1536x1536-height":533,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/d5296436-training-in-the-academy.jpg","2048x2048-width":800,"2048x2048-height":533}},"epigrafe":"Entrenar descal\u00e7 no t\u00e9 per qu\u00e8 ser una limitaci\u00f3 quan aprens que el futbol pot transformar la teva vida."},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>L&#8217;equivalent a la pedrera dels nostres grans equips \u00e9s la K4Life Academy, on els joves reben l&#8217;equivalent a l&#8217;educaci\u00f3 secund\u00e0ria. Recuperats del carrer, les drogues i la marginaci\u00f3, molts d&#8217;ells aprenen per primera vegada el valor de compartir els valors del grup formant part d&#8217;un equip de futbol. Els estudiants compten amb un mentor que estudia les condicions de l&#8217;habitatge on viuen, la seva nutrici\u00f3, el seu comportament i si algun est\u00e0 sotm\u00e8s a situacions de viol\u00e8ncia. L&#8217;esport \u00e9s clau per dotar-los de recursos que els permetin desenvolupar-se en la societat, tenir fe en si mateixos, saber relacionar-se amb els altres, i protegir-se. Aquesta protecci\u00f3 inclou prendre mesures davant la SIDA o tractar-los quan s&#8217;ha contret \u2013es tracta d\u2019una malaltia molt comuna, el 23% de la poblaci\u00f3 de Lesotho la pateix -. A m\u00e9s a m\u00e9s reben educaci\u00f3 formal en habilitats ling\u00fc\u00edstiques i matem\u00e0tiques, perqu\u00e8 l&#8217;objectiu \u00e9s dotar-los d&#8217;un curr\u00edculum amb qu\u00e8 accedir a un lloc de treball, sense perjudici que els m\u00e9s destacats acabin formant part del primer equip. De fet l&#8217;Standard Lesotho Bank, principal patrocinador, n&#8217;ha incorporat molts d&#8217;ells com a personal laboral.<\/p>\n<h2><strong>Una mesura de l&#8217;\u00e8xit poc convencional <\/strong><\/h2>\n<p>KICK4LIFE no mesura els seus triomfs en trofeus, sin\u00f3 en els 250.000 nens que des de 2005 s&#8217;han format en la seva acad\u00e8mia, adquirint habilitats socials a trav\u00e9s de l&#8217;esport i l&#8217;educaci\u00f3. Una de les seves \u00faltimes iniciatives ha estat dedicar el mateix pressupost al primer equip mascul\u00ed i al femen\u00ed. Com afirma Steve Fleming, un dels seus fundadors &#8220;com a club dedicat al canvi social no tindria sentit que don\u00e9ssim m\u00e9s oportunitats als homes que a les dones; creiem que aquest canvi en el futbol es reflectir\u00e0 en totes les \u00e0rees de la vida -casa, escoles, relacions personals, i entorn laboral&#8221;. Amb la mateixa ambici\u00f3 que caracteritza aquest esport, el club assegura que amb aquesta mesura esperen influir tamb\u00e9 en el futbol professional de tot el m\u00f3n.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":73894,"id":73894,"title":"Curriculum_coaches","filename":"c8803285-curriculum_coaches.jpg","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/c8803285-curriculum_coaches.jpg","link":"https:\/\/barcainnovationhub.com\/ca\/kick4life-el-club-de-futbol-creat-per-al-canvi-social\/curriculum_coaches-3\/","alt":"","author":"22","description":"","caption":"","name":"curriculum_coaches-3","status":"inherit","uploaded_to":73899,"date":"2020-10-14 20:24:42","modified":"2020-10-14 20:42:18","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":6016,"height":4000,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/c8803285-curriculum_coaches-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/c8803285-curriculum_coaches-300x199.jpg","medium-width":300,"medium-height":199,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/c8803285-curriculum_coaches-768x511.jpg","medium_large-width":768,"medium_large-height":511,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/c8803285-curriculum_coaches-1024x681.jpg","large-width":1024,"large-height":681,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/c8803285-curriculum_coaches.jpg","1536x1536-width":1536,"1536x1536-height":1021,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2020\/10\/c8803285-curriculum_coaches.jpg","2048x2048-width":2048,"2048x2048-height":1362}},"epigrafe":"Fomentar la col\u00b7laboraci\u00f3 d'equip sense consideraci\u00f3 de sexes \u00e9s un aprenentatge que aquests joves porten despr\u00e9s a les seves cases i fam\u00edlies, transformant la seva societat."},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>El club t\u00e9 tamb\u00e9 una divisi\u00f3 dedicada a l&#8217;assessorament en projectes com el seu, dirigit a marques i empreses, a institucions i governs, a fundacions i a organitzacions esportives que tinguin per objectiu millorar els seus programes d&#8217;ajut als joves. Dissenyen els programes, avaluen el seu impacte, ajuden a fer-los con\u00e8ixer, dissenyen un model per gestionar-lo, i estudien el mode en qu\u00e8 pot autofinan\u00e7ar-se. En el fons fan el mateix que qualsevol gran club professional, fixar objectius, trobar recursos i arribar a metes des de la perspectiva de la gesti\u00f3 empresarial, i sempre amb la transformaci\u00f3 social com a objectiu. Un dels seus \u00e8xits m\u00e9s recents \u00e9s haver dissenyat un programa de formaci\u00f3 an\u00e0leg a la K4Life Academy per a l&#8217;Orient Mitj\u00e0, com a part del llegat del Mundial de Qatar 2022. 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