{"id":95367,"date":"2021-06-30T17:13:18","date_gmt":"2021-06-30T20:13:18","guid":{"rendered":"https:\/\/barcainnovationhub.com\/?p=95367"},"modified":"2021-12-03T10:23:09","modified_gmt":"2021-12-03T13:23:09","slug":"som-el-que-ens-posem","status":"publish","type":"post","link":"https:\/\/barcainnovationhub.com\/ca\/som-el-que-ens-posem\/","title":{"rendered":"Som el que ens Posem?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>\u201cL\u2019Activewear\u201d i el \u201cLoungewear\u201d s\u00f3n dos de les tend\u00e8ncies que dominen el m\u00f3n de la moda ara mateix. Es caracteritzen per prioritzar la salut i la comoditat. Aquesta idea s&#8217;engloba sota el concepte de \u201cAthleisure\u201d, roba, moda i esport m\u00e9s units que mai en la hist\u00f2ria.<\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[197,31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"\u201cL\u2019Activewear\u201d i el \u201cLoungewear\u201d s\u00f3n dos de les tend\u00e8ncies que dominen el m\u00f3n de la moda ara mateix. Es caracteritzen per prioritzar la salut i la comoditat. 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Qu\u00e8 t\u00e9 a veure un granger australi\u00e0, amb un jugador de futbol europeu, i una programadora californiana?<\/strong><\/p>\n<p><strong>A hores d&#8217;ara tot \u00e9sser hum\u00e0 hauria de ser conscient del veritable problema que amena\u00e7ar\u00e0 a la nostra esp\u00e8cie. El canvi clim\u00e0tic. En aquest article donarem un enfocament diferent que durant aquests mesos de confinament i restriccions cada vegada ha cobrat m\u00e9s for\u00e7a en el panorama mundial.<\/strong><\/p>\n<p><strong>En complir-se un any de la pand\u00e8mia, els nostres h\u00e0bits han canviat. Estem passant una mitjana <a href=\"https:\/\/www.aljazeera.com\/news\/2020\/4\/6\/coronavirus-how-much-more-time-are-people-spending-at-home\">d&#8217;un 35% m\u00e9s del nostre temps a casa<\/a>. Aix\u00f2 ens ha afectat profundament, el nostre ritme de vida i els rituals diaris han canviat. Un dels que m\u00e9s ha canviat \u00e9s la nostra manera de vestir.<\/strong><\/p>\n<p><strong>\u201cL\u2019Activewear\u201d i el \u201cLoungewear\u201d s\u00f3n dos de les tend\u00e8ncies que dominen el m\u00f3n de la moda ara mateix. Es caracteritzen per prioritzar la salut i la comoditat. Aquesta idea s&#8217;engloba sota el concepte de \u201cAthleisure\u201d, roba, moda i esport m\u00e9s units que mai en la hist\u00f2ria.<\/strong><\/p>\n<h2><strong>La ind\u00fastria de la moda sota els focus<\/strong><\/h2>\n<p><strong>Les marques de roba esportiva lideren la tend\u00e8ncia \u201cAthleisure\u201d que ha obligat a la resta del m\u00f3n de la moda a donar un gir de tim\u00f3 cap a aquest enfocament. Nike, <u><a href=\"https:\/\/www-inputmag-com.cdn.ampproject.org\/c\/s\/www.inputmag.com\/style\/nike-most-valuable-brand-world-fashion-gucci-louis-vuitton-adidas\/amp\">ha superat ja en valor a Gucci i Louis Vuitton<\/a><\/u>. No obstant aix\u00f2, amb motiu del recent dia de la terra i de la celebraci\u00f3 de la confer\u00e8ncia clim\u00e0tica, la ind\u00fastria de la moda torna a ser a la palestra. \u201c<u><a href=\"https:\/\/www.eleconomista.es\/economia\/noticias\/10158909\/10\/19\/La-industria-de-la-moda-es-la-segunda-mas-contaminante-del-mundo-confeccionar-unos-vaqueros-gasta-7500-litros-de-agua.html#:~:text=Seg%C3%BAn%20la%20ONU%2C%20la%20industria,y%20transportes%20mar%C3%ADtimos%20internacionales%20juntos.\">Segons l&#8217;ONU, la ind\u00fastria de la moda \u00e9s la segona m\u00e9s contaminant del planeta: produeix m\u00e9s emissions de carboni que tots els vols i transports mar\u00edtims internacionals junts<\/a><\/u>.\u201d Aquestes declaracions s\u00f3n fetes l\u2019any 2019, moment en qu\u00e8 una situaci\u00f3 de pand\u00e8mia era impredictible. Actualment, amb l&#8217;escalada del comer\u00e7 electr\u00f2nic i la tend\u00e8ncia del \u201cAthleisure\u201d \u00e9s poc probable que la situaci\u00f3 hagi millorat.<\/strong><\/p>\n<p><strong>Recordem el petit joc que hem plantejat al principi. En John \u00e9s granger, dirigeix una explotaci\u00f3 lletera a Austr\u00e0lia. L\u2019Oscar \u00e9s futbolista, juga en un equip de primera a Espanya. La Marta \u00e9s programadora, treballa des de casa per a una companyia tecnol\u00f2gica a Los Angeles. El seu punt en com\u00fa \u00e9s l&#8217;aigua.<\/strong><\/p>\n<h2><strong>El futur de l&#8217;aigua<\/strong><\/h2>\n<p><strong>El canvi clim\u00e0tic \u00e9s un problema multidimensional. Existeixen moltes maneres d&#8217;abordar-lo, una de les m\u00e9s importants \u00e9s la potencial escassetat d&#8217;aigua a la qual el m\u00f3n s&#8217;enfrontar\u00e0 en les pr\u00f2ximes d\u00e8cades. Per comprendre b\u00e9 aquest problema, existeixen pa\u00efsos que ja estan fent de m\u00e0quina del temps, com si poguessin projectar-nos 50 anys en el futur.<\/strong><\/p>\n<p><strong>Austr\u00e0lia t\u00e9 avui dia <u><a href=\"https:\/\/www.duxtonwater.com.au\/\">un mercat de valors de l&#8217;aigua<\/a><\/u>, com si de petroli o or es tract\u00e9s. Els grangers compren aigua i poden vendre la sobrant. Pot semblar un bon sistema, no obstant aix\u00f2, en un dels pa\u00efsos m\u00e9s secs i amb el clima m\u00e9s extrem del planeta, l&#8217;escassetat d&#8217;aigua \u00e9s cada vegada major, la qual cosa eleva el seu preu fins a aconseguir xifres d&#8217;entre 500.000 i m\u00e9s de 2 milions de d\u00f2lars anuals depenent del preu en el mercat de valors de l&#8217;aigua australi\u00e0.<\/strong><\/p>\n<p><strong>El preu s&#8217;estableix a trav\u00e9s de variants com la demanda, el clima en temps real i les previsions meteorol\u00f2giques. Un algorisme ajusta els preus en temps real, com si de petroli o or es tract\u00e9s.<\/strong><\/p>\n<p><strong>L&#8217;aigua, per tant, t\u00e9 un preu i s&#8217;est\u00e0 convertint en una idea atractiva per als mercats financers. De fet, l&#8217;aigua <u><a href=\"https:\/\/elpais.com\/clima-y-medio-ambiente\/2020-12-08\/que-significa-que-el-agua-empiece-a-cotizar-en-el-mercado-de-futuros-de-wall-street.html\">recentment ha comen\u00e7at a cotitzar<\/a><\/u> en el mercat de valors de Wall Street. Aquest factor marca una tend\u00e8ncia de futur. L&#8217;aigua ser\u00e0, sens dubte, un b\u00e9 esc\u00e0s i molt m\u00e9s preuat quan el clima del planeta comenci a escalfar-se.<\/strong><\/p>\n<p><strong>El negoci d\u2019en John, el granger australi\u00e0 del joc plantejat al principi d&#8217;aquest article, dep\u00e8n exclusivament de la variaci\u00f3 del preu de l&#8217;aigua, influ\u00eft pel clima i pel consum de la resta de la poblaci\u00f3.<\/strong><\/p>\n<h2><strong>La ind\u00fastria de la moda i l&#8217;aigua<\/strong><\/h2>\n<p><strong>Segons un estudi de la FSU (Florida State University), la ind\u00fastria de la moda \u00e9s la segona que m\u00e9s aigua consumeix en el m\u00f3n, amb uns 79.000 milions de metres c\u00fabics d&#8217;aigua a l&#8217;any.<\/strong><\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":95397,"id":95397,"title":"img 1","filename":"1edc2da1-img-1.png","filesize":0,"url":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2021\/06\/1edc2da1-img-1.png","link":"https:\/\/barcainnovationhub.com\/ca\/som-el-que-ens-posem\/img-1\/","alt":"","author":"33","description":"","caption":"","name":"img-1","status":"inherit","uploaded_to":95367,"date":"2021-06-30 19:36:03","modified":"2021-06-30 19:36:03","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":465,"height":326,"sizes":{"thumbnail":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2021\/06\/1edc2da1-img-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2021\/06\/1edc2da1-img-1-300x210.png","medium-width":300,"medium-height":210,"medium_large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2021\/06\/1edc2da1-img-1.png","medium_large-width":465,"medium_large-height":326,"large":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2021\/06\/1edc2da1-img-1.png","large-width":465,"large-height":326,"1536x1536":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2021\/06\/1edc2da1-img-1.png","1536x1536-width":465,"1536x1536-height":326,"2048x2048":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2021\/06\/1edc2da1-img-1.png","2048x2048-width":465,"2048x2048-height":326}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p><strong>Experts assenyalen que la ind\u00fastria de la moda ha de canviar radicalment per mitigar l&#8217;impacte mediambiental de la moda r\u00e0pida o \u201cfast-fashion\u201d. Recentment, <u><a href=\"https:\/\/www.nature.com\/articles\/s43017-020-0039-9\">s&#8217;ha publicat un estudi<\/a><\/u> en la prestigiosa revista Nature sobre el cost mediambiental de la ind\u00fastria de la moda r\u00e0pida. &#8220;Es tracta d&#8217;un problema global&#8221;, afirma la Dra. Patsy Perry, coautora de la recerca en la Universitat de Manchester, UK.<\/strong><\/p>\n<p><strong>Una de les conclusions dels estudis \u00e9s que per a combatre l&#8217;escassetat d&#8217;aigua \u00e9s necessari un canvi de mentalitat global cap al consum, especialment en els productes que requereixen major quantitat d&#8217;aigua per a la seva fabricaci\u00f3.<\/strong><\/p>\n<h2><strong>El repte per a les marques esportives<\/strong><\/h2>\n<p><strong>Les marques de roba esportiva estan liderant les tend\u00e8ncies que donen forma al m\u00f3n de la moda actual. S\u00f3n m\u00e9s conscients de l&#8217;impacte de la ind\u00fastria a nivell mediambiental i ho demostren a trav\u00e9s d&#8217;innovacions i programes de conscienciaci\u00f3 globals. Adidas, per exemple, est\u00e0 posant en producci\u00f3 models cl\u00e0ssics com les \u201cStan Smith\u201d per\u00f2 amb una gran novetat. <u><a href=\"https:\/\/robbreport.com\/style\/footwear\/adidas-mushroom-leather-stan-smith-sneakers-1234608492\/\">Les sabatilles estan fetes de pell, fabricada amb bolets<\/a>. <\/u><\/strong><\/p>\n<p><strong>Aquesta tecnologia est\u00e0 sent considerada com el futur de la pell sint\u00e8tica en moda. Nike per la seva part est\u00e0 impulsant programes com el <u><a href=\"https:\/\/news.nike.com\/footwear\/nike-move-to-zero-footwear-summer-2021-official-images\">\u201cRoad to Zero\u201d<\/a><\/u>, on no sols introdueixen novetats com sabatilles <u><a href=\"https:\/\/www.nike.com\/space-hippie\">fetes d\u2019escombraries reciclades<\/a><\/u>, sin\u00f3 que tamb\u00e9 proposen esdeveniments i reptes per a conscienciar a la comunitat.<\/strong><\/p>\n<p><strong>Marques molt menys conegudes com <u><a href=\"https:\/\/www.vollebak.com\/\">Vollebak<\/a><\/u>, utilitzen tecnologia espacial i militar per crear teixits que permeten construir peces d&#8217;alt rendiment que <u><a href=\"https:\/\/www.vollebak.com\/product\/100-year-hoodie\/\">\u201cens sobrevisquin\u201d<\/a> <\/u>en durada.<\/strong><\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":95330,"id":95330,"title":"img 2","filename":"d30846df-img-2.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d30846df-img-2.png","link":"https:\/\/barcainnovationhub.com\/ca\/som-el-que-ens-posem\/img-2-2\/","alt":"","author":"33","description":"","caption":"","name":"img-2-2","status":"inherit","uploaded_to":95367,"date":"2021-06-30 18:25:39","modified":"2021-06-30 19:38:13","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":380,"height":203,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d30846df-img-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d30846df-img-2-300x160.png","medium-width":300,"medium-height":160,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d30846df-img-2.png","medium_large-width":380,"medium_large-height":203,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d30846df-img-2.png","large-width":380,"large-height":203,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d30846df-img-2.png","1536x1536-width":380,"1536x1536-height":203,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d30846df-img-2.png","2048x2048-width":380,"2048x2048-height":203}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p><strong>Adidas ha posat en marxa <u><a href=\"https:\/\/www.youtube.com\/watch?v=pMf_J-1agAo&amp;ab_channel=adidas\">un programa experimental<\/a><\/u> per explorar el concepte de \u201cposseir\u201d l&#8217;equipament esportiu que necessitem durant la nostra vida enfront d&#8217;un concepte de lloguer i reciclatge. <u><a href=\"https:\/\/location.adidas.fr\/en\">Nom\u00e9s necessitem<\/a> <\/u>enfocar-nos en l&#8217;experi\u00e8ncia que volem desenvolupar, seleccionar l&#8217;equipament i se&#8217;ns lliurar\u00e0 a casa per a posteriorment ser recollit, una vegada haguem acabat l&#8217;aventura.<\/strong><\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":95336,"id":95336,"title":"img 3","filename":"d5fab622-img-3.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d5fab622-img-3.png","link":"https:\/\/barcainnovationhub.com\/ca\/som-el-que-ens-posem\/img-3-2\/","alt":"","author":"33","description":"","caption":"","name":"img-3-2","status":"inherit","uploaded_to":95367,"date":"2021-06-30 18:27:17","modified":"2021-06-30 19:38:13","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":381,"height":184,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d5fab622-img-3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d5fab622-img-3-300x145.png","medium-width":300,"medium-height":145,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d5fab622-img-3.png","medium_large-width":381,"medium_large-height":184,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d5fab622-img-3.png","large-width":381,"large-height":184,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d5fab622-img-3.png","1536x1536-width":381,"1536x1536-height":184,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2021\/06\/d5fab622-img-3.png","2048x2048-width":381,"2048x2048-height":184}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p><strong>Marques com The North Face <u><a href=\"https:\/\/www.thenorthfacerenewed.com\/\">han posat en marxa<\/a><\/u> plataformes que avui dia anomenen \u201cpre-used gear\u201d amb la finalitat de conscienciar a reciclar i consumir de forma m\u00e9s sostenible.<\/strong><\/p>\n<p><strong>Patagonia ha creat \u201c<u><a href=\"https:\/\/wornwear.patagonia.com\/\">Worn Wear<\/a><\/u>\u201d, la seva iniciativa per mantenir les seves peces en \u00fas durant el major temps possible i aix\u00ed reduir l&#8217;impacte i conscienciar cap a un consum m\u00e9s responsable.<\/strong><\/p>\n<p><strong>Aquests s\u00f3n alguns exemples sobre com les marques esportives estan explorant i liderant la ind\u00fastria cap a un futur m\u00e9s sostenible i un client m\u00e9s conscient de l&#8217;impacte del consum en el medi ambient.<\/strong><\/p>\n<p><strong>A mig cam\u00ed entre moda i esport hi ha les marques casual, entre elles alcen la veu marques com <u><a href=\"https:\/\/www.nudiejeans.com\/blog\/sustainability-report-2020?eclub=rOu9IOfpFq2Afs2HREGcmqh4YArlj879sHi7S0k5Osw=OFAZv4hu6NaW4haPDOLeBRGVH8eKG9RKTzXS1UjOcL5C8uXgQIX\/KtbaiFXJ4tvJSsobWXOBTaeQuI+dwgiDjEpc5yez2c5Pe6sORetUpbaUDYNBg1BveQHe+hP63PyB+o5cJf6dNtkJVADtdccniykKs9ty0Ox9VvIm+8lTQ+5RbNhat8WUtUJKmBDfIbbM6Iy\/FUmYi1BRRT1cHX\/BCw==&amp;utm_source=Voyado&amp;utm_medium=email&amp;utm_campaign=Sustainability+Report+2020+(ROW)\">Nudie Jeans<\/a><\/u>, que ofereixen reparacions gratu\u00eftes a les seves botigues, cursos en l\u00ednia per a aprendre a conservar i reparar texans, productes reciclats i un comprom\u00eds ferm per a un futur m\u00e9s sostenible del sector.<\/strong><\/p>\n<h2><strong>Lideratge a trav\u00e9s de l&#8217;acci\u00f3<\/strong><\/h2>\n<p><strong>Com hem comentat, <u><a href=\"https:\/\/www.inputmag.com\/style\/nike-most-valuable-brand-world-fashion-gucci-louis-vuitton-adidas\">Nike ha superat a Gucci i LV<\/a><\/u> i s&#8217;ha convertit en la marca m\u00e9s valuosa del sector. Aix\u00f2 \u00e9s nom\u00e9s una prova m\u00e9s de com les marques de roba esportiva s\u00f3n l&#8217;avantguarda cap a una transformaci\u00f3 profunda de la ind\u00fastria. Per\u00f2, qu\u00e8 podem extreure de tot aix\u00f2?<\/strong><\/p>\n<p><strong>Vegem quatre oportunitats potencials d&#8217;aquest canvi de lideratge.<\/strong><\/p>\n<ol>\n<li style=\"text-align: left;\"><strong>El m\u00f3n de l&#8217;esport t\u00e9 moltes facetes, per\u00f2 est\u00e0 constru\u00eft sobre valors com la companyonia, la just\u00edcia o l&#8217;esperit de superaci\u00f3. Valors no superficials normalment no associats al m\u00f3n de la moda. Transmesos a trav\u00e9s de la forma en qu\u00e8 viuen els esportistes dins i fora del camp poden influenciar i sensibilitzar a milions de persones.<\/strong><\/li>\n<li style=\"text-align: left;\"><strong>Els programes de reciclatge perqu\u00e8 cada final de temporada, tot l&#8217;equipament es transformi en el nou equipament de la temporada seg\u00fcent. Aix\u00f2 serviria d&#8217;exemple per a aficionats i fans com alguns productes que est\u00e0 desenvolupant Nike.<\/strong><\/li>\n<li style=\"text-align: left;\"><strong>La posada en marxa de programes de lloguer de material esportiu i equipament una vegada usat tant per primers equips com pels planters, representa una oportunitat de conscienciar, allargar la vida \u00fatil dels productes i crear una nova l\u00ednia de negoci com la que estan explorant Adidas, The North Face o Patagonia.<\/strong><\/li>\n<li style=\"text-align: left;\"><strong>Convertir les deixalles generades per un club o entitat esportiva en samarretes o un altre tipus de material esportiu \u00e9s una gran oportunitat per reduir l&#8217;impacte mediambiental i la petjada de carboni mentre es sensibilitza i educa a les persones.<\/strong><\/li>\n<\/ol>\n<p><strong>Si alguna cosa hem apr\u00e8s d&#8217;una situaci\u00f3 com aquesta pand\u00e8mia, \u00e9s que el m\u00f3n est\u00e0 molt m\u00e9s interconnectat del que creiem, una acci\u00f3 a un altre costat del planeta pot tenir immenses repercussions en les seves ant\u00edpodes.<\/strong><\/p>\n<p><strong>Per a comprendre aquest efecte el millor exemple \u00e9s el dels tres personatges que introdu\u00efm al principi. Una persona capa\u00e7 d&#8217;influir a milions de seguidors com l\u2019Oscar, el jugador de futbol de l&#8217;exemple, sens dubte pot definir h\u00e0bits de consum dels quals com a resultat, el tercer personatge, la programadora de Los Angeles, decidir\u00e0 comprar un producte socialment responsable o reciclat, o d\u2019altra banda un altre de convencional que usar\u00e0 mentre estigui de moda.<\/strong><\/p>\n<p><strong>Aquest comportament acaba afectant de manera global el disseny de productes, l\u00ednies de producci\u00f3, cadenes de subministraments i per conseg\u00fcent al primer personatge d&#8217;aquest exemple, John, el granger australi\u00e0 que no podia cobrir els costos de l&#8217;aigua que necessita per a la seva granja.<\/strong><\/p>\n<p><strong>Una petita acci\u00f3 pot desencadenar un gran canvi, tots tenim la possibilitat d&#8217;influir per ajudar a reconduir a una de les ind\u00fastries que sens dubte juga un paper determinant en el futur del nostre planeta i les nostres vides.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>Oliver Henares<\/em><\/p>\n"}],"colaboradores":false,"cta_titulo_top":"","cta_titulo_footer":"","cta_subtitulo_footer":"","cta_boton_footer":"","cta_url_footer":"","activar_banner_2":false,"banner_2":false,"activar_banner_3":false,"banner_3":false,"cta_boton_top":"","activar_nuevos_banners":true,"activar_banner_1":false,"banner_1":false,"mostrar_banner_1":true,"crear_banner_1":{"utilizar_imagen_unica_para_banner":true,"asignar_imagen_unica_para_banner":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/barca\/wp_prod\/wp-content\/uploads\/2021\/03\/4f764ad5-fondo-03-3.png","mostrar_titulo_banner":true,"titulo_para_banner":"APUNTA\u2019T AL CERTIFICAT EN NUTRICI\u00d3 ESPORTIVA","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":true,"texto_cta_banner":"UNIR-SE ARA","url_cta_banner":"https:\/\/barcainnovationhub.com\/ca\/product\/certificat-en-nutricio-esportiva\/?utm_source=ads_banner&utm_medium=content&utm_campaign=notas","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_2":false,"crear_banner_2":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_3":false,"crear_banner_3":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"alineacion_vertical_header":"center","cta_url_top":""},"_links":{"self":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/95367"}],"collection":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/comments?post=95367"}],"version-history":[{"count":5,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/95367\/revisions"}],"predecessor-version":[{"id":112852,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/posts\/95367\/revisions\/112852"}],"wp:attachment":[{"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/media?parent=95367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/categories?post=95367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/ca\/wp-json\/wp\/v2\/tags?post=95367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}