{"id":118465,"date":"2022-02-07T16:10:30","date_gmt":"2022-02-07T19:10:30","guid":{"rendered":"https:\/\/barcainnovationhub.com\/?p=118465"},"modified":"2022-02-07T16:43:06","modified_gmt":"2022-02-07T19:43:06","slug":"por-que-necesitamos-marcas-nice","status":"publish","type":"post","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/","title":{"rendered":"Por qu\u00e9 necesitamos marcas \u00abnice\u00bb"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Quedan ya muy atr\u00e1s aquellas teor\u00edas y discusiones sobre la \u00abnueva normalidad\u00bb. Pronto, el mundo cumplir\u00e1 dos a\u00f1os en pandemia, una situaci\u00f3n que ha reconfigurado nuestra manera de entender el mundo y nuestras vidas. Los cambios pueden ser mucho m\u00e1s profundos de lo que creemos, incluso algunos puede que sean para mejor. <\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[215,33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"La pandemia ha cambiado nuestras vidas y puesto el foco en la salud mental. 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nueva normalidad<\/strong><\/h2>\n<p>Quedan ya muy atr\u00e1s aquellas teor\u00edas y discusiones sobre la \u00abnueva normalidad\u00bb. Pronto, el mundo cumplir\u00e1 dos a\u00f1os en pandemia, una situaci\u00f3n que ha reconfigurado nuestra manera de entender el mundo y nuestras vidas. Los cambios pueden ser mucho m\u00e1s profundos de lo que creemos, incluso algunos puede que sean para mejor.<\/p>\n<p>La fatiga emocional que sentimos se deja notar. <a href=\"https:\/\/www.bannerhealth.com\/es\/healthcareblog\/better-me\/pandemic-fatigue-how-to-manage-covid-19-burnout\"><strong>Seg\u00fan los expertos<\/strong><\/a><strong>, gestionar nuestras emociones en una situaci\u00f3n tan prolongada requiere ayuda y t\u00e9cnicas para las que ni los <\/strong><a href=\"https:\/\/theconversation.com\/fatiga-por-compasion-la-otra-pandemia-157175\"><strong>profesionales m\u00e1s curtidos<\/strong><\/a><strong> estaban preparados<\/strong>.<\/p>\n<p>El campo de la psicolog\u00eda lleva a\u00f1os estudiando los factores clave para la felicidad, se estableci\u00f3 un acr\u00f3nimo en ingl\u00e9s llamado \u00abCAMPER\u00bb (Competence, Autonomy, Meaning, Pleasure, Engagement, and Relationships).<\/p>\n<p>En los \u00faltimos 2 a\u00f1os todo estos factores se han visto levemente o gravemente afectados en pr\u00e1cticamente todas las sociedades del planeta. <strong>Nos hemos dado cuenta que la ansiada vuelta a la normalidad es un camino a la transformaci\u00f3n de muchos aspectos de nuestras vidas<\/strong>, como por ejemplo nuestra percepci\u00f3n de una amenaza global, nuestra noci\u00f3n de la higiene y seguridad, nuestro concepto del trabajo, de la ense\u00f1anza, del turismo o incluso el uso que hacemos del transporte p\u00fablico.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118367,"id":118367,"title":"IMG1","filename":"ea37ef91-img1.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/img1-28-2\/","alt":"","author":"36","description":"","caption":"","name":"img1-28-2","status":"inherit","uploaded_to":118465,"date":"2022-02-07 18:02:36","modified":"2022-02-07 19:10:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":308,"height":409,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","thumbnail-width":113,"thumbnail-height":150,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","medium-width":226,"medium-height":300,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","medium_large-width":308,"medium_large-height":409,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","large-width":308,"large-height":409,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","1536x1536-width":308,"1536x1536-height":409,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/ea37ef91-img1.png","2048x2048-width":308,"2048x2048-height":409}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h3><strong>Todo ir\u00e1 bien<\/strong><\/h3>\n<p>Todos estos factores, sumados a la incertidumbre, han pasado de jugar un papel pasivo a uno activo en nuestras mentes. Hay una pregunta evidente ante este nuevo escenario emocional, <strong>\u00bfc\u00f3mo deber\u00edan reaccionar las marcas?<\/strong> \u00bfDeber\u00edan humanizarse m\u00e1s? \u00bfDeber\u00edan retirar presi\u00f3n a una sociedad ya agotada?<\/p>\n<p><strong>Existen algunos ejemplos de marcas que han decidido mostrar una cara m\u00e1s humana, ligera y menos perfeccionista sobre las personas<\/strong>.<\/p>\n<p>Oakley lanz\u00f3 hace un par de a\u00f1os<a href=\"https:\/\/www.youtube.com\/watch?v=CQjcC2v3tjg\"> \u201cIt\u00b4s OK\u201d<\/a><a href=\"https:\/\/www.youtube.com\/watch?v=CQjcC2v3tjg\">, <\/a>donde quita tensi\u00f3n sobre expectativas sociales.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118373,"id":118373,"title":"IMG2","filename":"c747aa40-img2.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/img2-19-2\/","alt":"","author":"36","description":"","caption":"","name":"img2-19-2","status":"inherit","uploaded_to":118465,"date":"2022-02-07 18:02:38","modified":"2022-02-07 19:10:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":411,"height":220,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","thumbnail-width":150,"thumbnail-height":80,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","medium-width":300,"medium-height":161,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","medium_large-width":411,"medium_large-height":220,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","large-width":411,"large-height":220,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","1536x1536-width":411,"1536x1536-height":220,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/c747aa40-img2.png","2048x2048-width":411,"2048x2048-height":220}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p><a href=\"https:\/\/www.youtube.com\/watch?v=ObUNk7pqU10&amp;t=2s&amp;ab_channel=ROXY\">Roxy redefine<\/a> de una forma optimista y accesible el t\u00e9rmino \u201ccute\u201d o \u201cmona\u201d\u00a0 que normalmente utiliza la sociedad para definir a una chica.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118379,"id":118379,"title":"IMG3","filename":"bb18c421-img3.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/img3-16-2\/","alt":"","author":"36","description":"","caption":"","name":"img3-16-2","status":"inherit","uploaded_to":118465,"date":"2022-02-07 18:02:40","modified":"2022-02-07 19:10:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":409,"height":231,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","thumbnail-width":150,"thumbnail-height":85,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","medium_large-width":409,"medium_large-height":231,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","large-width":409,"large-height":231,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","1536x1536-width":409,"1536x1536-height":231,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/bb18c421-img3.png","2048x2048-width":409,"2048x2048-height":231}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>La <a href=\"https:\/\/www.youtube.com\/watch?v=OjIP9EFbcWY\">reciente campa\u00f1a para los atletas paral\u00edmpicos<\/a> de Tokio es un ejemplo de humanizaci\u00f3n para un colectivo al que la mayor\u00eda de la gente considera \u00absobrehumano\u00bb por su esfuerzo, dedicaci\u00f3n y determinaci\u00f3n.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118385,"id":118385,"title":"IMG4","filename":"0a319016-img4.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/img4-9-2\/","alt":"","author":"36","description":"","caption":"","name":"img4-9-2","status":"inherit","uploaded_to":118465,"date":"2022-02-07 18:02:42","modified":"2022-02-07 19:10:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":427,"height":240,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","thumbnail-width":150,"thumbnail-height":84,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","medium_large-width":427,"medium_large-height":240,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","large-width":427,"large-height":240,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","1536x1536-width":427,"1536x1536-height":240,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/0a319016-img4.png","2048x2048-width":427,"2048x2048-height":240}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h4><strong>La principal preocupaci\u00f3n del mundo<\/strong><\/h4>\n<p><strong>Seg\u00fan un estudio realizado por la ONU, la salud y bienestar fue el principal objetivo de sostenibilidad a nivel mundial en el a\u00f1o 2021<\/strong>. Esto refleja no s\u00f3lo una megatendencia fruto de una complicada situaci\u00f3n. Tambi\u00e9n refleja un cambio de comportamiento hacia un asunto del que hasta ahora s\u00f3lo se comenzaba a hablar en referente a <a href=\"https:\/\/www.aecf.org\/blog\/generation-z-and-mental-health\">generaciones j\u00f3venes y redes sociales. <\/a><\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118391,"id":118391,"title":"IMG5","filename":"b9fa1e5f-img5.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/img5-6-2\/","alt":"","author":"36","description":"","caption":"","name":"img5-6-2","status":"inherit","uploaded_to":118465,"date":"2022-02-07 18:02:45","modified":"2022-02-07 19:10:43","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":446,"height":225,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","thumbnail-width":150,"thumbnail-height":76,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","medium-width":300,"medium-height":151,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","medium_large-width":446,"medium_large-height":225,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","large-width":446,"large-height":225,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","1536x1536-width":446,"1536x1536-height":225,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/b9fa1e5f-img5.png","2048x2048-width":446,"2048x2048-height":225}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>Recientemente hemos sido testigos de diversas <a href=\"https:\/\/www.theguardian.com\/music\/2021\/jul\/26\/pink-offers-to-pay-fines-for-norwegian-womens-beach-handball-team-sexist\">reivindicaciones<\/a> y <a href=\"https:\/\/www.dw.com\/en\/tokyo-2020-germany-gymnasts-protest-with-full-body-leotards\/a-58639442\">protestas<\/a> que marcan un cambio claro de paradigma, pero hay dos que han apuntado en la direcci\u00f3n de priorizar la salud mental frente a la fatiga que sentimos.<\/p>\n<p>La jugadora de tenis japonesa Naomi Osaka, actualmente n\u00famero 2 del mundo, <a href=\"https:\/\/www.theguardian.com\/sport\/2021\/may\/31\/naomi-osaka-withdraws-french-open-press-conference-fines-tennis\">declin\u00f3 las ruedas de prensa<\/a> del torneo Roland Garros por causarle una gran ansiedad. La tenista fue multada con 15.000 USD. La respuesta de la gente no tard\u00f3 en mostrarse, personalidades de todo el mundo apoyaron la decisi\u00f3n de Osaka. Martina Navratilova comparti\u00f3 en las redes sociales <a href=\"https:\/\/twitter.com\/Martina\/status\/1399443582671540231?s=20\">la poca atenci\u00f3n que se presta<\/a> a la salud mental de los deportistas de \u00e9lite.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118397,"id":118397,"title":"IMG6","filename":"5b21efc6-img6.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/img6-5-2\/","alt":"","author":"36","description":"","caption":"","name":"img6-5-2","status":"inherit","uploaded_to":118465,"date":"2022-02-07 18:02:47","modified":"2022-02-07 19:10:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":442,"height":158,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","thumbnail-width":150,"thumbnail-height":54,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","medium-width":300,"medium-height":107,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","medium_large-width":442,"medium_large-height":158,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","large-width":442,"large-height":158,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","1536x1536-width":442,"1536x1536-height":158,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/5b21efc6-img6.png","2048x2048-width":442,"2048x2048-height":158}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>La conocida gimnasta estadounidense Simon Biles ha hecho temblar los cimientos del mundo deportivo <a href=\"https:\/\/news.sky.com\/story\/simone-biles-gymnast-says-mental-health-issues-behind-withdrawal-from-team-final-in-tokyo-olympics-as-she-admits-i-just-didnt-want-to-go-on-12365669\">renunciado a la final ol\u00edmpica<\/a> con su equipo por razones de salud mental.<\/p>\n<p>Como en el caso de Naomi Osaka, personalidades de todo el mundo, como Michelle Obama, <a href=\"https:\/\/twitter.com\/MichelleObama\/status\/1420202408215564288?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1420202408215564288%7Ctwgr%5E%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fnews.sky.com%2Fstory%2Fsimone-biles-gymnast-says-mental-health-issues-behind-withdrawal-from-team-final-in-tokyo-olympics-as-she-admits-i-just-didnt-want-to-go-on-12365669\">han mostrado <\/a>su apoyo a la gimnasta.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118403,"id":118403,"title":"IMG7","filename":"7433350b-img7.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/img7-4-2\/","alt":"","author":"36","description":"","caption":"","name":"img7-4-2","status":"inherit","uploaded_to":118465,"date":"2022-02-07 18:02:50","modified":"2022-02-07 19:10:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":444,"height":143,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","thumbnail-width":150,"thumbnail-height":48,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","medium-width":300,"medium-height":97,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","medium_large-width":444,"medium_large-height":143,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","large-width":444,"large-height":143,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","1536x1536-width":444,"1536x1536-height":143,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/7433350b-img7.png","2048x2048-width":444,"2048x2048-height":143}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<p>No es ning\u00fan misterio que series optimistas como <a href=\"https:\/\/www.youtube.com\/watch?v=3u7EIiohs6U&amp;ab_channel=AppleTV\">Ted Lasso<\/a> o <a href=\"https:\/\/www.youtube.com\/watch?v=nGA_6WTD3vM&amp;ab_channel=AppleTV\">Trying<\/a> se hayan convertido en un \u00e9xito global, o que apps de meditaci\u00f3n y relajaci\u00f3n como HeadSpace tengan ahora <a href=\"https:\/\/www.youtube.com\/watch?v=H77PL7SlI1M&amp;ab_channel=Netflix\">sus propias series<\/a> en plataformas como Netflix.<\/p>\n"},{"acf_fc_layout":"imagen_apaisada","imagen_apaisada":{"ID":118409,"id":118409,"title":"IMG8","filename":"a5d8b132-img8.png","filesize":0,"url":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","link":"https:\/\/barcainnovationhub.com\/es\/por-que-necesitamos-marcas-nice\/img8-2-2\/","alt":"","author":"36","description":"","caption":"","name":"img8-2-2","status":"inherit","uploaded_to":118465,"date":"2022-02-07 18:02:52","modified":"2022-02-07 19:10:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/barcainnovationhub.com\/wp-includes\/images\/media\/default.png","width":449,"height":217,"sizes":{"thumbnail":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","thumbnail-width":150,"thumbnail-height":72,"medium":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","medium-width":300,"medium-height":145,"medium_large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","medium_large-width":449,"medium_large-height":217,"large":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","large-width":449,"large-height":217,"1536x1536":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","1536x1536-width":449,"1536x1536-height":217,"2048x2048":"https:\/\/barcainnovationhub.com\/wp-content\/uploads\/2022\/02\/a5d8b132-img8.png","2048x2048-width":449,"2048x2048-height":217}},"epigrafe":""},{"acf_fc_layout":"bloque_de_texto","bloque_de_texto":"<h5><strong>Poner a la gente en el centro de todo<\/strong><\/h5>\n<p>Las marcas juegan un papel importante en la vida de la gente. Este cambio de mentalidad puede resultar una oportunidad \u00fanica de ser parte de la soluci\u00f3n de la principal preocupaci\u00f3n de las personas.<\/p>\n<p><strong>Existen tres puntos clave que representan una oportunidad de comunicaci\u00f3n<\/strong>:<\/p>\n<ol>\n<li><strong>Generar confianza:<\/strong> Especialmente ahora, <strong>las j\u00f3venes generaciones <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=WYP9AGtLvRg&amp;ab_channel=TomCrimmins\"><strong>necesitan m\u00e1s confianza<\/strong><\/a><strong> que nunca ante un futuro incierto<\/strong>, escasas oportunidades y una imagen de culpa por ser parte del problema y no de la soluci\u00f3n en la lucha contra la pandemia.<\/li>\n<li><strong>Quitar presi\u00f3n social: <\/strong>En un momento como el actual, el esquema competitivo no s\u00f3lo no funciona, sino que genera a\u00fan m\u00e1s tensi\u00f3n y <a href=\"https:\/\/www.youtube.com\/watch?v=z2T-Rh838GA&amp;ab_channel=DoveUS\">riesgo de caer en depresi\u00f3n<\/a> y ansiedad. <strong>Ya no es tan importante lo que la sociedad espera de m\u00ed como mi propio bienestar mental<\/strong>.<\/li>\n<li><strong>Reconocimiento: <\/strong>La gente ha aprendido que s\u00f3lo con aplausos no basta, un buen ejemplo han sido los trabajadores y trabajadoras de todos los sistemas sanitarios del mundo. Muchos han declarado que no sirven de nada los aplausos si despu\u00e9s no se concreta en algo real. <a href=\"https:\/\/www.youtube.com\/watch?v=sQOq0-ODBbc&amp;ab_channel=DoveUS\"><strong>Reconocer de forma verdadera<\/strong><\/a><strong> las cosas buenas eleva el \u00e1nimo y la moral<\/strong>.<\/li>\n<\/ol>\n<h6><strong>Un mensaje positivo<\/strong><\/h6>\n<p>Vivimos en un\u00a0 momento en el que necesitamos que alguien diga que todo ir\u00e1 bien, que lo estamos haciendo lo mejor que podemos, que no estamos solos y que saldremos adelante.Que no necesita convertirse en wonder woman o superman para ser un buen padre o madre, esposo o esposa o para sentir que est\u00e1 a la altura. Necesitamos traer de vuelta al humano. <a href=\"https:\/\/www.youtube.com\/watch?v=mHeK0Cwr9sg&amp;ab_channel=NettwerkMusic\"><strong>El triunfo de la gente normal <\/strong><\/a><strong>frente a la delirante imagen de super humanos capaces de lidiar estoicamente con todo lo que se ponga por delante<\/strong>.<\/p>\n"}],"colaboradores":[{"nombre":"Oliver Henares","imagen":false,"descripcion":"","red_social":"","url":""}],"cta_titulo_top":"","cta_boton_top":"","cta_url_top":"","cta_titulo_footer":"","cta_subtitulo_footer":"","cta_boton_footer":"","cta_url_footer":"","slidebox":false},"_links":{"self":[{"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/posts\/118465"}],"collection":[{"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/comments?post=118465"}],"version-history":[{"count":3,"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/posts\/118465\/revisions"}],"predecessor-version":[{"id":118494,"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/posts\/118465\/revisions\/118494"}],"wp:attachment":[{"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/media?parent=118465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/categories?post=118465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcainnovationhub.com\/es\/wp-json\/wp\/v2\/tags?post=118465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}