The biggest European football teams have two to four times more followers on social networks than the populations of their own countries. Asians represent the largest portion of these foreign fans, and most particularly China.
Michael Jordan is not history. Or maybe he is, but he certainly does not belong to the past, especially not his trainers, the first merchandising product linked to a sports star that paved the way for the creation of global brands from singular players’ names.
For the 2020-2021 season, European football has suffered an estimated loss of 4 billion Euros, the NBA has calculated 500 million dollars, the NFL 1,300, and the MLB 200.
The huge adjustments we have made for the coronavirus lockdown mean that some technologies have increased in importance.
Across Europe, bans on mass gatherings and public events have been extended into July and August.
What will be the economic consequences for startups and especially the ones related to sports? How can the innovation and solidarity we are seeing serve as a motivation to move faster?