Since the pandemic started, sport has been through unprecedented changes. With fans banned from stadiums, sports clubs have flocked to social media to engage with their supporters. Teams received their support on screen, not in person. Fans missed the atmosphere and excitement of being in the pitch and social media played an ever-increasing role to keep fans engaged.
Right now, the question is inevitable: How can we make a one hundred and fifty-year-old sport, with rules that have remained unchanged, attractive for a generation that has grown up surrounded by screens.
With the pandemic affecting us all across the globe, we are having to adapt to different ways of living and working. And this is no different in the world of sport.
We will discuss how to make the most from something that at first sight is a weakness, in order to create a future advantage once we leave behind this troubling situation.
The long inactivity due to the forced quarantine has taken a long time to be accepted by all of the economic sectors.