“Visca el Barça, visca Catalunya i visca Fuentealbilla” (Long live Barça, Catalonia and Fuentealbilla). These historic words by Andrés Iniesta after winning the treble in 2009 also sparked a revolution for tourism.
It is a cultural and historical heritage what separates the way in which fans enjoy sports in Europe and the US.
It is possible to watch all matches of any sport, all categories, male, or female, including lower divisions, and even matches between fans. This scenario is now possible thanks to the technology.
Never in the modern history of sports were major sporting events expected to be cancelled or postponed. Neither those that are planned long in advance, such as the Olympics, nor those happening every year, such as the national and international leagues.
2020 was going to be a historic year for sports sponsorship. Major sponsors have kept their investments, while companies that were most affected by the pandemic have drastically reduced their advertising and sponsorship budgets.
The third source of income for a club’s sponsorship, is the naming rights of the stadium.
European football fans ask themselves this question every single Christmas. Why aren’t there matches on?
Digital tech is one of the fastest growing areas in sports stadium management.
Technology is changing the world of sport in many ways and its use is growing rapidly.
Last year, the 30th of December, FC Barcelona issued a statement making it official that its goalkeeper Marc-André Ter Stegen suffered from tendinopathy in the right knee that required treatment