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The latest information in sports science and sports management

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Sports metaverses: future and possibilities TECHNOLOGY & INNOVATION

Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.

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Women deserve to play to a much bigger audience MARKETING, COMMUNICATION AND MANAGEMENT

Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?

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How important is the birth date in football players’ sports career? PSYCHOLOGY TEAM SPORTS

One of the main objectives of those involved in elite sports (parents, coaches, scientists, managers, etc.) is to understand what factors make success possible.

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Staying fit in Team Sports? Francisco Seirul·lo’s Proposal FOOTBALL TEAM SPORTS

Coaches’ planning in elite performance sports involves description, forecasting, organisation, design, and assessment of all training stimuli.

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Technology inspired by the COVID-19 Lockdown TECHNOLOGY & INNOVATION

The huge adjustments we have made for the coronavirus lockdown mean that some technologies have increased in importance.

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What Training Methods do Coaches Use for their Professional Development? PSYCHOLOGY TEAM SPORTS

Coaches usually know a lot about their sport and have a good command of how to help their athletes to do better.

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The Stadium as the Core of 21st Century Clubs’ Projects MARKETING, COMMUNICATION AND MANAGEMENT

“Stadiums have a soul, and they are the heart of the teams. And from their stands come the heartbeats that keep clubs alive… both sentimentally and financially.”

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Investment and return: why sponsors pay millions to their sports stars MARKETING, COMMUNICATION AND MANAGEMENT

Roger Federer is the third best-paid celebrity by sponsors in 2020 and the first among the athletes on the list.

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Raising Venture Capital can be a game changer… but bootstapping is the way to start MARKETING, COMMUNICATION AND MANAGEMENT ANALYSIS AND SPORTS TECHNOLOGY

Capital is one of the key resources you will need to develop your business. When it comes to growing your business, you need to pay close attention to how and when cash is produced.

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White sport or black lives matter: is there room for claiming rights in competition? MARKETING, COMMUNICATION AND MANAGEMENT TEAM SPORTS

It made the news in June, and a change of attitude took place from one of the most commercially successful star players: Michael Jordan.

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Are there different football cultures in each country? Differences between the premier league and La Liga MARKETING, COMMUNICATION AND MANAGEMENT TEAM SPORTS

In the football world, it seems to be a generally accepted the fact that there are different sports cultures in each country.

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