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The latest information in sports science and sports management

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Sports metaverses: future and possibilities TECHNOLOGY & INNOVATION

Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.

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Women deserve to play to a much bigger audience MARKETING, COMMUNICATION AND MANAGEMENT

Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?

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Do conditions imposed in training tasks affect the physical response of basketball players? PERFORMANCE TEAM SPORTS PERFORMANCE

The evolution of elite sport has meant that players undertake high competitive loads caused by schedules packed with extremely demanding matches and practically no rest periods between them.

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Be an entrepreneur to change the world of sports! MARKETING, COMMUNICATION AND MANAGEMENT

The world of sports is undergoing a revolution in how people play, watch and enjoy their favourite activities.

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Do players run less when their team is in possession of the ball? FOOTBALL TEAM SPORTS

The arrival of Johan Cruyff as FC Barcelona’s coach in 1988 caused a revolution in the way the game is understood and footballers are trained.

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Football tourism: tourism revolution or football revolution? MARKETING, COMMUNICATION AND MANAGEMENT

“Visca el Barça, visca Catalunya i visca Fuentealbilla” (Long live Barça, Catalonia and Fuentealbilla). These historic words by Andrés Iniesta after winning the treble in 2009 also sparked a revolution for tourism.

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Volume vs intensity to increase strength and muscle mass gains INJURY MANAGEMENT SPORTS PERFORMANCE

Strength training programs have a variety of goals, although the two main ones for most athletes are to increase strength or muscle mass.

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Analysis of physical performance in basketball, is the traditional average-based approach sufficient to analyse physical demands? PERFORMANCE TEAM SPORTS PERFORMANCE

To schedule and prescribe training throughout the season, we need to know the physical demands that occur during competition as accurately as possible, so that exercises can be set that prepare the players to withstand real game situations.

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3 hours or 90 minutes: the benefits of having fans inside and around the stadium MARKETING, COMMUNICATION AND MANAGEMENT BARçA INNOVATION HUB

It is a cultural and historical heritage what separates the way in which fans enjoy sports in Europe and the US.

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The repetition of most demanding scenarios in team sports. PERFORMANCE TEAM SPORTS PERFORMANCE

What if a maximum demand scenario doesn’t only happen once but several times? Straight after asking ourselves the question, we started turning it around in our heads.

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Warm-up, post-warm-up, and re-warm-up on explosive actions in team sports PERFORMANCE TEAM SPORTS PERFORMANCE

The warm-up plays an important role in exercise by improving the performance and reducing the injury risk.

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