Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.
Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.
Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?
The greatest innovations over the last twenty years have been created by digital products.
Michael Jordan is not history. Or maybe he is, but he certainly does not belong to the past, especially not his trainers, the first merchandising product linked to a sports star that paved the way for the creation of global brands from singular players’ names.
Following the proposal made by Professor Seirul·lo, practical proposals and the way of understanding training in team sports must be viewed from their own specific perspective.
Recovery is one of the main processes to improve sports performance. Within the many factors that condition a good recovery, nutrition is one of the main ones.
Most entrepreneurs start thinking about their innovative idea in terms of the new product required.
Training load control (TL) has become a cornerstone on which to optimise performance and avoid the risk of injury.
Recovery between sessions is extremely important for high training loads in professional sports.