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The latest information in sports science and sports management

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Sports metaverses: future and possibilities TECHNOLOGY & INNOVATION

Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.

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Women deserve to play to a much bigger audience MARKETING, COMMUNICATION AND MANAGEMENT

Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?

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Post-pandemic Stadiums Which changes we will see? MARKETING, COMMUNICATION AND MANAGEMENT

Experts agree: when the pandemic is finally over, fans will return to the stadiums as motivated as they were before. Even more motivated, especially at the beginning, if they feel the need to regain their lost leisure time. The experience will not have big changes, but it will develop tendencies that have already been growing before coronavirus. Therefore, stadiums will not radically change. They will only move forward in their transformation.

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The evolution of physical and technical performance in LaLiga in the last ten years FOOTBALL

As in so many other daily life activities, football also evolves. The combination of factors such as the modification of the game’s tactics and rules, use of new technologies, professionalisation of sports, or improvement in the players’ preparation has caused changes in the way of playing.

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The coach-collaborator, training to promote learning PERFORMANCE

One of the great dilemmas the coach faces in a highly demanding context is distinguishing between the needs of match-by-match performance and those of a team’s general learning. Australian motor performance specialist Derek Panchuk, former NBA player, in an article titled “What a good learning environment looks like?” has tried to find a theoretical middle ground for these contingencies that arise both in the short term (performance) and in the long term (learning) and in whose equilibrium is a virtue.

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NBA: the success of permanent innovation MARKETING, COMMUNICATION AND MANAGEMENT

In a Ypulse study on consumer habits in the United States after COVID-19, the results showed that basketball was the favorite sport and most followed by Generation Z and millennials. Older generations preferred the NFL, American football. Meanwhile, in what is known as the world’s second basketball center, the NBA is the most followed competition in China. Its penetration into the new generations through streaming, social networks, and local blogs is successful. Still, it is also that, according to studies of physical habits, after walking and running, basketball has become the most popular exercise across the country.

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Are there psychological goals in football? PSYCHOLOGY

One of the most widespread myths in football is the existence of the psychological goal. A psychological goal is scored in the last minutes of the first half, just before the game is stopped and the teams go to the changing rooms. The belief is that receiving a goal at that very moment can damage the players’ confidence in their chances of winning the game. Is it true that psychological goals exist? Do the teams that receive a goal in the decisive moments of the first half end up losing the game?

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Breaks between sets during strength training PERFORMANCE

The correct planning of a strength training program involves the manipulation of variables such as the selection and order of exercise execution, volume, frequency and intensity of the training, speed of movement, and the rest between sets.

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How does alcohol intake affect athletes? MEDICINE

Even in moderate doses, alcohol is part of the daily life of a large part of the population. This does not exclude athletes, who often end the sports day socializing or celebrating with a drink. Everyone knows that alcohol consumption can have significant health consequences.

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What to eat on match day, according to football nutritionists NUTRITION

Be careful what you eat on match day. Diet can make or break performance at the highest level of the beautiful game that is football. Eating the right food, and avoiding ones which could impact performance negatively, is fundamental on matchday.

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The mind of the player in periods of uncertainty PSYCHOLOGY

There are many fears, but as Lovecraft wrote, the greatest human fear has always been the unknown, one of the great geniuses of horror stories. We have lived it since our earliest childhood. Not knowing what is in that dark room or who we will face on the pitch is always more disturbing than the realisation that there is a monster under the bed or that we are playing against the favourite in all betting games. Because the rival may be impregnable, but it is there, we know of its existence, and we can begin to think about what to do or how to act. Firm-ground that we cannot step on if we do not have any information.

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