Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.
Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.
Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?
It is possible to watch all matches of any sport, all categories, male, or female, including lower divisions, and even matches between fans. This scenario is now possible thanks to the technology.
Measurement is as important as the test chosen to do so. Not all tests assess the same parameters, which makes it difficult to choose the right one.
Never in the modern history of sports were major sporting events expected to be cancelled or postponed. Neither those that are planned long in advance, such as the Olympics, nor those happening every year, such as the national and international leagues.
2020 was going to be a historic year for sports sponsorship. Major sponsors have kept their investments, while companies that were most affected by the pandemic have drastically reduced their advertising and sponsorship budgets.
Football is a constantly evolving sport. The modification of the rules of the game, the emergence of new tactics and the improvement in the players’ technical cause changes in performance and in the teams.
Nutrition plays an essential role for an athletes’ performance and health. One of the nutrients athletes pay more attention to, are carbohydrates.
The immune system is our body’s defence system against external elements such as viruses, bacteria, and fungi.
Exercise-induced muscle damage (EIMD) can have important consequences for the performance of athletes as it is associated with muscle pain and a decrease of the neuromuscular function.
Blood flow restriction or BFR has become popular in the last few years in the training and physical therapy field.