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The latest information in sports science and sports management

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Sports metaverses: future and possibilities TECHNOLOGY & INNOVATION

Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.

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Women deserve to play to a much bigger audience MARKETING, COMMUNICATION AND MANAGEMENT

Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?

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Filling the void in games without an audience MARKETING, COMMUNICATION AND MANAGEMENT FAN ENGAGEMENT & BIG DATA

For the 2020-2021 season, European football has suffered an estimated loss of 4 billion Euros, the NBA has calculated 500 million dollars, the NFL 1,300, and the MLB 200.

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Monitoring fatigue with blood markers. The case of the German National Team in World Cups and European Championships MEDICINE SPORTS PERFORMANCE

The international tournaments of national teams represent an important change in the players’ regular workload.

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Appealing to Gen Z, the Greatest Challenge in Professional Sport MARKETING, COMMUNICATION AND MANAGEMENT FAN ENGAGEMENT

Right now, the question is inevitable: How can we make a one hundred and fifty-year-old sport, with rules that have remained unchanged, attractive for a generation that has grown up surrounded by screens.

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Is Training Different in Each Country? PERFORMANCE SPORTS PERFORMANCE

Possibly, the most important goal in training is helping the players to develop skills and behaviours to improve their performance during competition.

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What factors are involved in hamstrings injury? MEDICINE HEALTH AND WELLNESS

Hamstrings injury is the most frequent muscle injury in sports that require high speeds, such as football, rugby or American football.

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2020 is proving to be a year of challenges and changes to the way we live, work and play MARKETING, COMMUNICATION AND MANAGEMENT FAN ENGAGEMENT

With the pandemic affecting us all across the globe, we are having to adapt to different ways of living and working. And this is no different in the world of sport.

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Exercise and muscle damage, how can nutrition help? NUTRITION SPORTS PERFORMANCE

Exercise-induced muscle damage and the consequent muscle pain, commonly known as ‘stiffness’, conditions our performance.

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What is the energy expenditure of a goalkeeper? NUTRITION SPORTS PERFORMANCE

The training adaptations depend on the specificity of stimuli generated during the session. In football, there is a player that differs from the rest: the goalkeeper.

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Monetising a closed stadium nowadays MARKETING, COMMUNICATION AND MANAGEMENT SMART FACILITIES

The pandemic has taken away what is most important within stadiums, the audience.

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