Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.
Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.
Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?
Any sports stadium has direct and indirect income. The most obvious is the first: ticket sales, rental of facilities, operation of food and drink areas, club shop, tour, and any other income dedicated to entertainment or marketing. The second and no less critical are retransmission rights, commercial rights, and sponsorship. Both are equally important, regardless of the money they generate, because they depend directly on each other. And if the business model is not well designed to exploit them, it will be useless to build the most spectacular stadium in the world.
Initially, the sport’s leading source of revenue was the sale of tickets for live events. Thanks to the technology development, when the television revolution began, broadcasting rights exponentially increased the profitability of these shows. However, the product remained in the same unaltered way.
The Tokyo 2020 Olympic Games will not only be remembered for the coronavirus pandemic. They have also been the most expensive in history, the ones with the lowest audience, and the ones that have increased the rejection of new cities to host them. Although what was new were the arduous negotiations to postpone or cancel them, which have continued to develop until the last minute. A whole lesson for Sports Governance has given more relevance, if possible, to the profiles needed among experts in the decision-making.
The Thai kings gave their enemies white elephants to lead them to financial ruin, an expensive animal to maintain. An animal that also did not produce anything. This is where the expression we apply today to sports facilities comes from, venues that become obsolete after a high initial investment. Or, in the best of cases, to have a deficient level of activity.
As sports science research advances, the close relationship between the mind and physical performance is increasingly apparent. For example, a recent study published in the magazine Retos from the FEADEF (Spanish Federation of Teachers in Physical Education) on the relationship between motor and mental skills concluded that high cardiorespiratory endurance is associated with a more extraordinary memory, mathematical calculation, speed of linguistic reasoning and creativity in adolescents, regardless of age and gender.
Different sales and marketing strategies to engage fans and consolidate fans into “super fans” have appeared throughout history and only very recently have changed radically in format by going digital, but not in essence.
Training load is one of the most critical factors in the sports field since it depends on whether we achieve the desired adaptations. The training load is divided by external or internal load, the first being the work completed by the athlete (e.g., distance, number of sprints, etc.). The second, the physiological or psychological response (e.g., heart rate, lactate levels, perceived exertion) imposed by the external load.
Physical distance is one of the most important measures to prevent the SARS-CoV-2 infection.1,2 However, maintaining the recommended interpersonal distance is not possible in most sports, including football. Thus, the World Health Organization (WHO) considers team sports high-risk for COVID-19 due to the physical contact and proximity between the players.3 However, the scientific evidence supporting the probability of spreading the virus during a football game is limited. Can football be considered a high-risk sport?
Travelling is part of the daily life of many athletes, especially among elite athletes. Thus, it is common for athletes to make frequent short trips every week, and even some long trips (> 3 hours). Travelling, although necessary on many occasions, can have adverse effects on athletes’ health and performance.