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The latest information in sports science and sports management

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Sports metaverses: future and possibilities TECHNOLOGY & INNOVATION

Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.

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Women deserve to play to a much bigger audience MARKETING, COMMUNICATION AND MANAGEMENT

Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?

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“When you realize that you can’t be the player you want to be, you’ll change your life” EVENTS

Retirement is one of the biggest problems affecting professional female athletes. The salary gap that the female sections suffer does not allow the same proportion of women to finish their career with a secured or resolved future.

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Injuries in female sport: an integrated approach EVENTS

Sports performance is largely determined by the ability of medical and technical staff to reduce the risk of injury to players and, when they occur, to manage them in the best way possible. Are there differences between men and women when creating a rehabilitation programme?

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“Women’s football will be mainstream in 2030” EVENTS

Albert Mundet, director of the Barça Innovation Hub, presented the V edition of the Sports Tomorrow Congress, reminding that it is essential to promote the culture of collaboration in the sporting field. These conferences are used to learn about the trends that will transform the world of sports. And this year the central theme of all of them will revolve around the greatest revolution that contemporary sports has known: the incorporation of women into professional categories that were practically reserved for men.

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A pioneering congress for the advancement of the knowledge of female sports EVENTS

Within the framework of the Sports Tomorrow Congress, Dr. Eva Ferrer, physician of the first female team of the FC Barcelona, and Dr. Gil Rodas, physician in charge of Barça Innovation Hub, they have presented a unique event dedicated to the advancement of the knowledge of female sports.

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How to prepare for the next match in team sports PERFORMANCE

Winning a football, basketball, or handball game depends on many factors. Many of them are beyond the coach’s control. An extraordinary performance of the opponent, an unfair referee decision or luck are aspects that can determine a result, and that cannot be trained. That is why we must pay all our attention exclusively to what can be controlled, that is, what depends only on us.

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Athletes, here’s why you should remember your Vitamin D! NUTRITION

How often do you take your Vitamin D? It’s very important and plays a fundamental role for maintaining a healthy body. Keep reading to find out a few reasons why you should remember to take it regularly and how to consume it.

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Finding a purpose for your strategy TECHNOLOGY & INNOVATION

Developing a business strategy often begins with a mission statement about a business’s aims in the future. However, if a strategy is too futuristic it may be too abstract for employees. A strategy should motivate your team right now.

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The rise of professional athlete investors MARKETING, COMMUNICATION AND MANAGEMENT

The increasing salaries of athletes and a short sporting career have made sports players think more about where to invest their money while competing. By investing early in their careers they can lay the foundation for their future interests. Investing in tech or brands is much more exciting than buying second homes, cars or art for a rising number of players.

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The risks of returning to play in elite football after an injury INJURY MANAGEMENT FOOTBALL

Professional football carries a high risk of injury, especially during matches. The injury rate is 7 times higher compared to training.1 In this context, having all the players healthy and ready to compete is one of the main preparation goals in top-level football. The monthly financial cost of an injury to a player from a team that participates in the Champions League is 500,000€.

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