Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.
Everyone is talking about metaverses. Big brands have not waited to start their tests, and the sports world has given its first steps.
Women’s sports have traditionally been left behind compared to men’s sports. How can visibility help attract more viewers? Are numbers improving?
Self-control is an essential trait for a coach. Having emotional control allows you to manage situations better when you must make decisions. That is why a coach should not be too affected by a defeat or a victory. The consequences of a poor psychological adjustment can lead to incorrectly assessing what has happened, wrongly ascribing responsibility for success or failure, and adopting unfortunate implications for the next match.
The health crisis caused by the COVID-19 has changed the daily lives of millions of people worldwide. Football is not away from this paralysis. After several months without matches, the competition returned and some changes were made: the players’ number for each game was extended, and the maximum number of substitutions was increased up to 5. Nevertheless, the biggest news is that the competition started to be held without an audience in the grandstands. What is the effect of playing behind closed doors? Is the field factor less critical when there are no fans pushing home teams?
The revenue from broadcasting rights of European football clubs has continued to decline. And they continue to decline since millennials are now grown up fans. That generation and those that follow it no longer sit in front of the television. They demand content through their platforms and channels of choice and emphasise the relationship between players and influencers. Thus, we see the recent example of the Spanish twitcher Ibai Llanos, who visited Leo Messi, while the player refused to speak on traditional television sports programs.
As in any other field, sports innovation requires ideas from different perspectives. The greater effectiveness of R&D strategies will always appear as a collective work. A group that can improve athletes by solving problems and finding problems that no one knew were there.
The Gastrosport day at the Sports Tomorrow Congress has sought the answer to the big question posed by the development of sports nutrition. Is it possible to reconcile gastronomy and sports?
Sergio Llana, head of sport analytics at FC Barcelona, has described how the club has been adapting new technologies and methods of analysis to its operation. Today, although there is data coming from external companies, Barça applies algorithms to them that have been developed “handcraftedly” in the house to be able to obtain specific information about the club’s specific needs.
The evolution of women’s football has been accompanied by changes in body composition. Players are increasingly stronger. Mireia Porta and Dr Antonia Lizarraga, from FC Barcelona nutrition department, have analysed the physical changes that players have undergone in recent seasons.
On a break while preparing their Champions League match against Hoffenheim, the coach of the female FC Barcelona, Jonathan Giráldez, and the players Alexia Putellas and Marta Torrejón have connected with the 5th edition of the Sports Tomorrow Congress of the Barça Innovation Hub on the day dedicated to methodology to explain how they face the most difficult challenge that may exist in the sports competitions: to continue winning after the season.
The profile of women’s football is currently rising rapidly, which is helping to boost women’s sport in general. According to Dr Ian Rollo (Gatorade Sports Science Institute), this phenomenon is a resurgence, as in the first decade of the 20th century, women’s football matches attracting more than 55,000 spectators were played in England.